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Researcher · Universiti Malaysia Kelantan · Malaysia

Wan Farha Wan Zulkiffli

Wan Farha Wan Zulkiffli publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Entrepreneurship Studies and Influences.

ORCID 0000-0002-0510-666X OpenAlex
World rank
#3,326,426
of 7,710,434 ranked researchers
Rank in Malaysia
#14,724
of 41,196
Works
27
Citations
194
Citations per work
7.2
h-index
8
i10-index 7Top 32% in Sociology and Political Science
Wan Farha Wan Zulkiffli

What does Wan Farha Wan Zulkiffli research?

Wan Farha Wan Zulkiffli's work is mostly in Business, Management and Accounting (35%), Social Sciences (21%), Decision Sciences (13%).

Social Sciences: 21 works · 76.0% of their workBusiness, Management and Accounting: 10 works · 35.2% of their workMarketing: 6 works · 21.1% of their workManagement of Technology and Innovation: 3 works · 9.9% of their workAccounting: 1 works · 4.2% of their workSocial Sciences: 6 works · 21.1% of their workSociology and Political Science: 6 works · 21.1% of their workDecision Sciences: 3 works · 12.7% of their workInformation Systems and Management: 3 works · 12.7% of their workEconomics, Econometrics and Finance: 2 works · 7.0% of their workEconomics and Econometrics: 2 works · 7.0% of their workEverything else: 6 works · 24.0% of their workTHEIR WORKWan Farha WanZulkiffli27works
Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1035.2%
    2. Social Sciences621.1%
    3. Decision Sciences312.7%
    4. Economics, Econometrics and Finance27.0%
  2. Everything else624.0%
  1. 1Sociology and Political Science21% of their works
  2. 2Marketing21% of their works
  3. 3Information Systems and Management13% of their works
  4. 4Management of Technology and Innovation10% of their works
  5. 5Economics and Econometrics7% of their works
  6. 6Accounting4% of their works

Research topics

Which keywords describe Wan Farha Wan Zulkiffli's research?

The keywords of their largest research topics: Online Shopping, Social Capital, Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Entrepreneurial Orientation and Opportunity Recognition.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Online Shopping132 topics
  2. Social Capital102 topics
  3. Information Systems91 topic
  4. Technology Acceptance Model91 topic
  5. Electronic Word-of-Mouth81 topic
  6. Social Media81 topic
  7. Entrepreneurial Orientation61 topic
  8. Opportunity Recognition61 topic
  9. Customer Experience51 topic
  10. Multichannel Retailing51 topic
  11. Consumer Behavior41 topic
  12. Empowerment41 topic
  13. Microfinance41 topic
  14. Purchase Decision41 topic
  15. Emerging Markets21 topic
  16. Finance21 topic
  17. Frugal Innovation21 topic
  18. Islamic Banking21 topic

Where does Wan Farha Wan Zulkiffli work?

Wan Farha Wan Zulkiffli's main affiliation in the publication record is Universiti Malaysia Kelantan, Malaysia.

How many publications and citations does Wan Farha Wan Zulkiffli have?

OpenAlex counts 27 works and 194 citations for Wan Farha Wan Zulkiffli, an h-index of 8, ranking #3,326,426 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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