Weiling Zhuang
Weiling Zhuang publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Technology Adoption and User Behaviour and Digital Marketing and Social Media.
- World rank
- #2,381,918 of 7,710,434 ranked researchers
- Rank in United States
- #707,237 of 1,627,098
- Works
- 41
- Citations
- 303
- Citations per work
- 7.4
What does Weiling Zhuang research?
Weiling Zhuang's work is mostly in Business, Management and Accounting (27%), Social Sciences (22%), Decision Sciences (8%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2457.9%
- Business, Management and Accounting1127.1%
- Social Sciences922.4%
- Decision Sciences38.4%
- Everything else1638.4%
- Physical Sciences23.7%
- Engineering23.7%
- 1Marketing18% of their works
- 2Sociology and Political Science14% of their works
- 3Organizational Behavior and Human Resource Management9% of their works
- 4Education8% of their works
- 5Information Systems and Management8% of their works
- 6Mechanical Engineering4% of their works
Research topics
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Electrical Contact Performance and Analysis
- Consumer Market Behavior and Pricing
- Management and Marketing Education
Which keywords describe Weiling Zhuang's research?
The keywords of their largest research topics: E-commerce, Consumer Behavior, Customer Satisfaction, Electronic Word-of-Mouth, Information Systems, Service Quality, Social Media and Technology Acceptance Model.
- Marketing Education
- Retail Economics
- Marketing Strategies
- Value Creation
- Brand Trust
- Technology Acceptance Model
- Service Quality
- Electronic Word-of-Mouth
- Consumer Behavior
- E-commerce
- Customer Satisfaction
- Information Systems
- Social Media
- Brand Equity
- Co-Creation
- Electrical Contact Materials
- Pantograph-Catenary Interaction
- Experiential Learning
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- E-commerce132 topics
- Consumer Behavior102 topics
- Customer Satisfaction91 topic
- Electronic Word-of-Mouth91 topic
- Information Systems91 topic
- Service Quality91 topic
- Social Media91 topic
- Technology Acceptance Model91 topic
- Brand Equity61 topic
- Brand Trust61 topic
- Co-Creation51 topic
- Value Creation51 topic
- Electrical Contact Materials41 topic
- Marketing Strategies41 topic
- Pantograph-Catenary Interaction41 topic
- Retail Economics41 topic
- Experiential Learning31 topic
- Marketing Education31 topic
Where does Weiling Zhuang work?
Weiling Zhuang's main affiliation in the publication record is Eastern Kentucky University, United States.
How many publications and citations does Weiling Zhuang have?
OpenAlex counts 41 works and 303 citations for Weiling Zhuang, an h-index of 10, ranking #2,381,918 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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