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Researcher · University of Macau · Macau

Xinshu Zhao

Xinshu Zhao publishes mostly in Sociology and Political Science, Statistics, Probability and Uncertainty and Marketing, on topics such as Consumer Behavior in Brand Consumption and Identification, Reliability and Agreement in Measurement and Social Media and Politics.

World rank
#36,897
of 1,633,909 ranked researchers
Rank in Macau
#5
of 399
Works
31
Citations
1.9k
Citations per work
62.1

What does Xinshu Zhao research?

Sociology and Political Science: 24.2%Statistics, Probability and Uncertainty: 9.1%Marketing: 6.1%Cognitive Neuroscience: 6.1%other fields: 54.5%24%top field
Sociology and Political Science24.2%Statistics, Probability and Uncertainty9.1%Marketing6.1%Cognitive Neuroscience6.1%other fields54.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science24% of their works
  2. 2Statistics, Probability and Uncertainty9% of their works
  3. 3Marketing6% of their works
  4. 4Cognitive Neuroscience6% of their works
  5. 5General Health Professions6% of their works
  6. 6Communication6% of their works

Research topics

Which keywords describe Xinshu Zhao's research?

The keywords of their largest research topics: Social Media, Brand Trust, China, Consumer Behavior, Digital Divide, Fake News, Inter-Rater Reliability and Kappa Statistic.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media42 topics
  2. Brand Trust21 topic
  3. China21 topic
  4. Consumer Behavior21 topic
  5. Digital Divide21 topic
  6. Fake News21 topic
  7. Inter-Rater Reliability21 topic
  8. Kappa Statistic21 topic
  9. Misinformation21 topic
  10. Political Participation21 topic
  11. Religion21 topic
  12. Aesthetic Perception11 topic
  13. Disgust11 topic
  14. Gene Therapy11 topic
  15. Moral Judgment11 topic
  16. Neuroaesthetics11 topic
  17. Viral Vectors11 topic

Where does Xinshu Zhao work?

Xinshu Zhao's main affiliation in the publication record is University of Macau, Macau.

How many publications and citations does Xinshu Zhao have?

Science Explorer counts 31 works and 1,925 citations for Xinshu Zhao, ranking #36,897 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.