Subfield · Marketing · South Korea
Marketing research in South Korea
Kyung Hee University ranks first in South Korea for Marketing research in 2022–2025 (#33 worldwide), followed by Hanyang University and Yonsei University.
- South Korea's world rank
- #10 of 56 countries, 2022–2025
- Works, 2022–2025
- 1.5k
- Top-10% rate
- 33.2%
- Ranked institutions
- 3
Research strength only: this says nothing about teaching, admissions or cost.
What is the best university for Marketing in South Korea?
| # | Institution | World rank | Score | Top-10% rate | Works |
|---|---|---|---|---|---|
| 1 | Kyung Hee UniversitySeoul | #33 | 35.3 | 53.6% | 63 |
| 2 | Hanyang UniversitySeoul | #41 | 31.3 | 36.2% | 79 |
| 3 | Yonsei UniversitySeoul | #74 | 20.4 | 36.2% | 65 |
Institutions in South Korea above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.
Who are the top Marketing researchers in South Korea?
Choong‐Ki Lee, Heesup Han and Youjae Yi rank highest among researchers based in South Korea.
- 1Choong‐Ki Lee#12,911 worldwide overall934 citations · 13 works
- 2Heesup Han#13,175 worldwide overall2.1k citations · 49 works
- 3Youjae Yi#41,227 worldwide overall635 citations · 12 works
- 4Eunju Ko#52,412 worldwide overall584 citations · 34 works
- 5Donghee Shin#68,530 worldwide overall873 citations · 6 works
- 6Namho Chung#84,238 worldwide overall548 citations · 9 works
- 7Seongcheol Kim#92,899 worldwide overall276 citations · 6 works
- 8Biswajit Sarkar#98,551 worldwide overall489 citations · 6 works
- 9Cheol Park#100,004 worldwide overall497 citations · 13 works
- 10Chulmo Koo#103,244 worldwide overall433 citations · 10 works
- 11Yong‐Ki Lee#108,901 worldwide overall425 citations · 21 works
- 12Sihoon Lee#119,206 worldwide overall205 citations · 6 works
- 13Sung‐Joon Yoon#141,108 worldwide overall322 citations · 10 works
- 14Sunghyup Sean Hyun#143,776 worldwide overall328 citations · 8 works
- 15Inwon Kang#161,143 worldwide overall120 citations · 6 works