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Researcher · Binus University · Indonesia

Asnan Furinto

Asnan Furinto publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, SMEs Development and Digital Marketing and Technology Adoption and User Behaviour.

ORCID 0000-0002-2950-9666 OpenAlex
World rank
#2,506,862
of 7,710,434 ranked researchers
Rank in Indonesia
#8,484
of 148,020
Works
155
Citations
629
Citations per work
4.1
h-index
12
i10-index 15Top 32% in Marketing
Asnan Furinto

What does Asnan Furinto research?

Asnan Furinto's work is mostly in Business, Management and Accounting (32%), Social Sciences (22%), Decision Sciences (6%).

Social Sciences: 94 works · 60.4% of their workBusiness, Management and Accounting: 50 works · 32.2% of their workMarketing: 24 works · 15.3% of their workStrategy and Management: 15 works · 9.7% of their workOrganizational Behavior and Human Resource Management: 11 works · 7.2% of their workSocial Sciences: 34 works · 22.0% of their workSociology and Political Science: 22 works · 14.2% of their workDemography: 12 works · 7.8% of their workDecision Sciences: 10 works · 6.2% of their workInformation Systems and Management: 10 works · 6.2% of their workEverything else: 61 works · 39.6% of their workTHEIR WORKAsnan Furinto155works
Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5032.2%
    2. Social Sciences3422.0%
    3. Decision Sciences106.2%
  2. Everything else6139.6%
  1. 1Marketing15% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Strategy and Management10% of their works
  4. 4Demography8% of their works
  5. 5Organizational Behavior and Human Resource Management7% of their works
  6. 6Information Systems and Management6% of their works

Research topics

Which keywords describe Asnan Furinto's research?

The keywords of their largest research topics: Social Media, E-commerce, Online Shopping, Consumer Engagement, Electronic Word-of-Mouth, COVID-19, Pandemic and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 22 words, with their numbers
  1. Social Media592 topics
  2. E-commerce502 topics
  3. Online Shopping342 topics
  4. Consumer Engagement321 topic
  5. Electronic Word-of-Mouth321 topic
  6. COVID-19271 topic
  7. Pandemic271 topic
  8. Consumer Behavior262 topics
  9. Customer Satisfaction252 topics
  10. Service Quality252 topics
  11. Information Systems231 topic
  12. Technology Acceptance Model231 topic
  13. Brand Equity151 topic
  14. Brand Trust151 topic
  15. Perceived Value141 topic
  16. Relationship Marketing141 topic
  17. Brand Image111 topic
  18. Customer Experience111 topic
  19. Multichannel Retailing111 topic
  20. Purchase Decision111 topic
  21. Crowdfunding101 topic
  22. Fintech101 topic

Where does Asnan Furinto work?

Asnan Furinto's main affiliation in the publication record is Binus University, Indonesia.

How many publications and citations does Asnan Furinto have?

OpenAlex counts 155 works and 629 citations for Asnan Furinto, an h-index of 12, ranking #2,506,862 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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