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Researcher · UCSI University · Malaysia

Eugene Cheng‐Xi Aw

Eugene Cheng‐Xi Aw publishes mostly in Marketing, Sociology and Political Science and Artificial Intelligence, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and AI in Service Interactions.

World rank
#804,711
of 1,633,909 ranked researchers
Rank in Malaysia
#2,394
of 7,538
Works
16
Citations
116
Citations per work
7.3

What does Eugene Cheng‐Xi Aw research?

Marketing: 22.2%Sociology and Political Science: 22.2%Artificial Intelligence: 7.4%Health Informatics: 7.4%other fields: 40.8%22%top field
Marketing22.2%Sociology and Political Science22.2%Artificial Intelligence7.4%Health Informatics7.4%other fields40.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing22% of their works
  2. 2Sociology and Political Science22% of their works
  3. 3Artificial Intelligence7% of their works
  4. 4Health Informatics7% of their works
  5. 5Information Systems and Management7% of their works
  6. 6Literature and Literary Theory4% of their works

Research topics

Which keywords describe Eugene Cheng‐Xi Aw's research?

The keywords of their largest research topics: Social Media, Artificial Intelligence, Brand Trust, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Addiction and Chatbots.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Social Media62 topics
  2. Artificial Intelligence42 topics
  3. Brand Trust41 topic
  4. Consumer Behavior41 topic
  5. Consumer Engagement41 topic
  6. Electronic Word-of-Mouth41 topic
  7. Addiction21 topic
  8. Chatbots21 topic
  9. Healthcare21 topic
  10. Information Systems21 topic
  11. Machine Learning21 topic
  12. Service Robots21 topic
  13. Technology Acceptance Model21 topic
  14. Well-being21 topic
  15. Embodiment11 topic
  16. Ferroelectricity11 topic
  17. Hafnium Oxide11 topic
  18. Presence11 topic

Where does Eugene Cheng‐Xi Aw work?

Eugene Cheng‐Xi Aw's main affiliation in the publication record is UCSI University, Malaysia.

How many publications and citations does Eugene Cheng‐Xi Aw have?

Science Explorer counts 16 works and 116 citations for Eugene Cheng‐Xi Aw, ranking #804,711 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.