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Researcher · Universidad Externado de Colombia · Colombia

Germán Contreras Ramírez

Germán Contreras Ramírez publishes mostly in Marketing, Sociology and Political Science and Communication, on topics such as Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification and Service and Product Innovation.

ORCID 0000-0001-9442-8232 OpenAlex
World rank
#1,828,794
of 7,710,434 ranked researchers
Rank in Colombia
#1,369
of 23,024
Works
38
Citations
1k
Citations per work
26.7
h-index
12
i10-index 13Top 32% in Marketing
Germán Contreras Ramírez

What does Germán Contreras Ramírez research?

Germán Contreras Ramírez's work is mostly in Business, Management and Accounting (33%), Social Sciences (19%), Health Professions (4%).

Social Sciences: 20 works · 52.1% of their workBusiness, Management and Accounting: 13 works · 33.3% of their workMarketing: 11 works · 28.1% of their workOrganizational Behavior and Human Resource Management: 2 works · 5.2% of their workSocial Sciences: 7 works · 18.8% of their workSociology and Political Science: 5 works · 12.5% of their workCommunication: 2 works · 6.3% of their workEverything else: 15 works · 40.6% of their workHealth Sciences: 2 works · 4.2% of their workHealth Professions: 2 works · 4.2% of their workGeneral Health Professions: 2 works · 4.2% of their workLife Sciences: 1 works · 3.1% of their workNeuroscience: 1 works · 3.1% of their workCognitive Neuroscience: 1 works · 3.1% of their workTHEIR WORKGermán ContrerasRamírez38works
Life Sciences3%Health Sciences4%Social Sciences52%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1333.3%
    2. Social Sciences718.8%
  2. Everything else1540.6%
    1. Health Professions24.2%
    1. Neuroscience13.1%
  1. 1Marketing28% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Communication6% of their works
  4. 4Organizational Behavior and Human Resource Management5% of their works
  5. 5General Health Professions4% of their works
  6. 6Cognitive Neuroscience3% of their works

Research topics

Which keywords describe Germán Contreras Ramírez's research?

The keywords of their largest research topics: Customer Experience, Consumer Behavior, Impulse Buying, Multichannel Retailing, Brand Equity, Brand Trust, Service Quality and Co-Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Customer Experience142 topics
  2. Consumer Behavior102 topics
  3. Impulse Buying101 topic
  4. Multichannel Retailing101 topic
  5. Brand Equity71 topic
  6. Brand Trust71 topic
  7. Service Quality72 topics
  8. Co-Creation41 topic
  9. Customer Satisfaction41 topic
  10. Perceived Value41 topic
  11. Value Creation41 topic
  12. Collaborative Consumption31 topic
  13. Communication31 topic
  14. Obedience31 topic
  15. Public Health31 topic
  16. Research31 topic
  17. Sharing Economy31 topic
  18. Social Norms31 topic
  19. Urban Green Space31 topic

Where does Germán Contreras Ramírez work?

Germán Contreras Ramírez's main affiliation in the publication record is Universidad Externado de Colombia, Colombia.

How many publications and citations does Germán Contreras Ramírez have?

OpenAlex counts 38 works and 1,015 citations for Germán Contreras Ramírez, an h-index of 12, ranking #1,828,794 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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