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Researcher · Institut Teknologi dan Sains Mandala · ??

Hayatul Maspufah

Hayatul Maspufah publishes mostly in Demography, Marketing and Organizational Behavior and Human Resource Management, on topics such as SMEs Development and Digital Marketing, Consumer Behavior and Marketing Influence and Agriculture and Agroindustry Studies.

OpenAlex
World rank
#7,263,705
of 7,710,434 ranked researchers
Rank in ??
#20,073
of 21,892
Works
28
Citations
8
Citations per work
0.3
h-index
2
i10-index 0Top 92% in Demography
Hayatul Maspufah

What does Hayatul Maspufah research?

Hayatul Maspufah's work is mostly in Business, Management and Accounting (36%), Social Sciences (26%), Agricultural and Biological Sciences (8%).

Social Sciences: 17 works · 61.8% of their workBusiness, Management and Accounting: 10 works · 35.7% of their workMarketing: 4 works · 15.5% of their workOrganizational Behavior and Human Resource Management: 4 works · 13.1% of their workStrategy and Management: 2 works · 7.1% of their workSocial Sciences: 7 works · 26.1% of their workDemography: 5 works · 19.0% of their workSociology and Political Science: 2 works · 7.1% of their workEverything else: 8 works · 29.9% of their workLife Sciences: 2 works · 8.3% of their workAgricultural and Biological Sciences: 2 works · 8.3% of their workGeneral Agricultural and Biological Sciences: 2 works · 8.3% of their workTHEIR WORKHayatul Maspufah28works
Life Sciences8%Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1035.7%
    2. Social Sciences726.1%
  2. Everything else829.9%
    1. Agricultural and Biological Sciences28.3%
  1. 1Demography19% of their works
  2. 2Marketing16% of their works
  3. 3Organizational Behavior and Human Resource Management13% of their works
  4. 4General Agricultural and Biological Sciences8% of their works
  5. 5Sociology and Political Science7% of their works
  6. 6Strategy and Management7% of their works

Research topics

Which keywords describe Hayatul Maspufah's research?

The keywords of their largest research topics: Consumer Behavior, COVID-19, Customer Satisfaction, Pandemic, Brand Image, Purchase Decision, Employee Performance and Supply Chain Management.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. COVID-19161 topic
  2. Consumer Behavior162 topics
  3. Customer Satisfaction162 topics
  4. Pandemic161 topic
  5. Brand Image121 topic
  6. Purchase Decision121 topic
  7. Employee Performance112 topics
  8. Supply Chain Management112 topics
  9. Agriculture71 topic
  10. Economic Development71 topic
  11. Leadership71 topic
  12. Skills71 topic
  13. Human Resource Management41 topic
  14. Marketing Research41 topic
  15. Operations Research41 topic
  16. Production Management41 topic
  17. Academic Stress31 topic
  18. Blockchain31 topic
  19. Coping Strategies31 topic
  20. Education31 topic

Where does Hayatul Maspufah work?

Hayatul Maspufah's main affiliation in the publication record is Institut Teknologi dan Sains Mandala, ??.

How many publications and citations does Hayatul Maspufah have?

OpenAlex counts 28 works and 8 citations for Hayatul Maspufah, an h-index of 2, ranking #7,263,705 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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