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Researcher · Rotterdam University of Applied Sciences · Netherlands

Komala Mazerant

Komala Mazerant publishes mostly in Marketing, Sociology and Political Science and Human-Computer Interaction, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Technology Adoption and User Behaviour.

OpenAlex
World rank
#3,599,866
of 7,710,434 ranked researchers
Rank in Netherlands
#70,840
of 107,149
Works
15
Citations
102
Citations per work
6.8
h-index
3
i10-index 2Top 93% in Marketing
Komala Mazerant

What does Komala Mazerant research?

Komala Mazerant's work is mostly in Business, Management and Accounting (18%), Social Sciences (18%), Computer Science (10%).

Social Sciences: 8 works · 56.3% of their workBusiness, Management and Accounting: 3 works · 17.9% of their workMarketing: 3 works · 17.9% of their workSocial Sciences: 3 works · 17.9% of their workSociology and Political Science: 3 works · 17.9% of their workDecision Sciences: 2 works · 10.3% of their workInformation Systems and Management: 2 works · 10.3% of their workArts and Humanities: 1 works · 5.1% of their workLiterature and Literary Theory: 1 works · 5.1% of their workPsychology: 1 works · 5.1% of their workExperimental and Cognitive Psychology: 1 works · 5.1% of their workEverything else: 5 works · 33.4% of their workPhysical Sciences: 2 works · 10.3% of their workComputer Science: 2 works · 10.3% of their workHuman-Computer Interaction: 2 works · 10.3% of their workTHEIR WORKKomala Mazerant15works
Physical Sciences10%Social Sciences56%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting317.9%
    2. Social Sciences317.9%
    3. Decision Sciences210.3%
    4. Arts and Humanities15.1%
    5. Psychology15.1%
  2. Everything else533.4%
    1. Computer Science210.3%
  1. 1Marketing18% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Human-Computer Interaction10% of their works
  4. 4Information Systems and Management10% of their works
  5. 5Literature and Literary Theory5% of their works
  6. 6Experimental and Cognitive Psychology5% of their works

Research topics

Which keywords describe Komala Mazerant's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Emotion and Neuroscience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Brand Trust71 topic
  2. Consumer Behavior71 topic
  3. Electronic Word-of-Mouth71 topic
  4. Social Media71 topic
  5. Information Systems41 topic
  6. Technology Acceptance Model41 topic
  7. Emotion32 topics
  8. Neuroscience32 topics
  9. Psychology32 topics
  10. Creativity21 topic
  11. Embodiment21 topic
  12. Human-Robot Interaction21 topic
  13. Innovation21 topic
  14. Narrative Persuasion21 topic
  15. Presence21 topic
  16. Socially Assistive Robotics21 topic
  17. Transportation21 topic
  18. Disgust11 topic
  19. Moral Judgment11 topic

Where does Komala Mazerant work?

Komala Mazerant's main affiliation in the publication record is Rotterdam University of Applied Sciences, Netherlands.

How many publications and citations does Komala Mazerant have?

OpenAlex counts 15 works and 102 citations for Komala Mazerant, an h-index of 3, ranking #3,599,866 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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