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Researcher · Universiti Tunku Abdul Rahman · Malaysia

Lai-Ying Leong

Lai-Ying Leong publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0001-7283-0300 OpenAlex
World rank
#28,250
of 7,710,434 ranked researchers
Rank in Malaysia
#70
of 41,196
Works
57
Citations
6.8k
Citations per work
119.9
h-index
37
i10-index 44Top 1.2% in Sociology and Political Science
Lai-Ying Leong

What does Lai-Ying Leong research?

Lai-Ying Leong's work is mostly in Social Sciences (25%), Business, Management and Accounting (24%), Decision Sciences (23%).

Social Sciences: 41 works · 72.3% of their workSocial Sciences: 14 works · 25.2% of their workSociology and Political Science: 14 works · 25.2% of their workBusiness, Management and Accounting: 14 works · 23.8% of their workMarketing: 8 works · 13.8% of their workManagement Information Systems: 3 works · 5.0% of their workStrategy and Management: 3 works · 5.0% of their workDecision Sciences: 13 works · 23.3% of their workInformation Systems and Management: 13 works · 23.3% of their workEverything else: 13 works · 22.0% of their workPhysical Sciences: 3 works · 5.7% of their workComputer Science: 3 works · 5.7% of their workArtificial Intelligence: 3 works · 5.7% of their workTHEIR WORKLai-Ying Leong57works
Physical Sciences6%Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1425.2%
    2. Business, Management and Accounting1423.8%
    3. Decision Sciences1323.3%
  2. Everything else1322.0%
    1. Computer Science35.7%
  1. 1Sociology and Political Science25% of their works
  2. 2Information Systems and Management23% of their works
  3. 3Marketing14% of their works
  4. 4Artificial Intelligence6% of their works
  5. 5Strategy and Management5% of their works
  6. 6Management Information Systems5% of their works

Research topics

Which keywords describe Lai-Ying Leong's research?

The keywords of their largest research topics: Social Media, Information Systems, Technology Acceptance Model, Consumer Engagement, Electronic Word-of-Mouth, Customer Experience, Customer Satisfaction and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Social Media372 topics
  2. Information Systems361 topic
  3. Technology Acceptance Model361 topic
  4. Consumer Engagement321 topic
  5. Electronic Word-of-Mouth321 topic
  6. Customer Experience111 topic
  7. Customer Satisfaction112 topics
  8. Multichannel Retailing111 topic
  9. Collaborative Consumption71 topic
  10. Sharing Economy71 topic
  11. Perceived Value61 topic
  12. Service Quality61 topic
  13. Addiction51 topic
  14. Machine Learning51 topic
  15. Smart Cities51 topic
  16. Well-being51 topic
  17. Crowdfunding41 topic
  18. Fintech41 topic

Where does Lai-Ying Leong work?

Lai-Ying Leong's main affiliation in the publication record is Universiti Tunku Abdul Rahman, Malaysia.

How many publications and citations does Lai-Ying Leong have?

OpenAlex counts 57 works and 6,832 citations for Lai-Ying Leong, an h-index of 37, ranking #28,250 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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