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Researcher · IPB University · Indonesia

Mukhamad Najib

Mukhamad Najib publishes mostly in Marketing, Sociology and Political Science and Demography, on topics such as SMEs Development and Digital Marketing, Consumer Behavior and Marketing Influence and Digital Marketing and Social Media.

ORCID 0000-0001-9594-0473 OpenAlex
World rank
#514,463
of 7,710,434 ranked researchers
Rank in Indonesia
#615
of 148,020
Works
201
Citations
2.4k
Citations per work
11.8
h-index
25
i10-index 63Top 7.6% in Marketing
Mukhamad Najib

What does Mukhamad Najib research?

Mukhamad Najib's work is mostly in Business, Management and Accounting (30%), Social Sciences (27%), Agricultural and Biological Sciences (5%).

Social Sciences: 114 works · 56.9% of their workBusiness, Management and Accounting: 60 works · 29.8% of their workMarketing: 33 works · 16.6% of their workStrategy and Management: 16 works · 8.2% of their workOrganizational Behavior and Human Resource Management: 10 works · 5.0% of their workSocial Sciences: 54 works · 27.1% of their workSociology and Political Science: 30 works · 14.7% of their workDemography: 25 works · 12.4% of their workEverything else: 76 works · 37.7% of their workLife Sciences: 11 works · 5.4% of their workAgricultural and Biological Sciences: 11 works · 5.4% of their workGeneral Agricultural and Biological Sciences: 11 works · 5.4% of their workTHEIR WORKMukhamad Najib201works
Life Sciences5%Social Sciences57%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6029.8%
    2. Social Sciences5427.1%
  2. Everything else7637.7%
    1. Agricultural and Biological Sciences115.4%
  1. 1Marketing17% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Demography12% of their works
  4. 4Strategy and Management8% of their works
  5. 5General Agricultural and Biological Sciences5% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Mukhamad Najib's research?

The keywords of their largest research topics: Social Media, E-commerce, Consumer Behavior, COVID-19, Pandemic, Online Shopping, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 23 words, with their numbers
  1. Social Media1083 topics
  2. E-commerce933 topics
  3. Consumer Behavior703 topics
  4. COVID-19631 topic
  5. Pandemic631 topic
  6. Online Shopping552 topics
  7. Customer Satisfaction532 topics
  8. Service Quality532 topics
  9. Brand Image391 topic
  10. Purchase Decision391 topic
  11. Supply Chain Management372 topics
  12. Consumer Engagement281 topic
  13. Electronic Word-of-Mouth281 topic
  14. Agriculture201 topic
  15. Economic Development201 topic
  16. Digital Literacy171 topic
  17. Halal Tourism171 topic
  18. Hoax Communication171 topic
  19. Religiosity171 topic
  20. Information Systems161 topic
  21. Technology Acceptance Model161 topic
  22. Digital Healthcare Services141 topic
  23. Technology Acceptance141 topic

Where does Mukhamad Najib work?

Mukhamad Najib's main affiliation in the publication record is IPB University, Indonesia.

How many publications and citations does Mukhamad Najib have?

OpenAlex counts 201 works and 2,379 citations for Mukhamad Najib, an h-index of 25, ranking #514,463 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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