Nai‐Hua Chen
Nai‐Hua Chen publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Organic Food and Agriculture, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.
- World rank
- #2,543,540 of 7,710,434 ranked researchers
- Rank in Taiwan
- #16,430 of 57,035
- Works
- 21
- Citations
- 378
- Citations per work
- 18.0
What does Nai‐Hua Chen research?
Nai‐Hua Chen's work is mostly in Business, Management and Accounting (17%), Economics, Econometrics and Finance (10%), Social Sciences (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Everything else1256.6%
- Social Sciences733.4%
- Life Sciences15.0%
- Physical Sciences15.0%
- Computer Science15.0%
- 1Marketing17% of their works
- 2Sociology and Political Science7% of their works
- 3Economics and Econometrics5% of their works
- 4Artificial Intelligence5% of their works
- 5Plant Science5% of their works
- 6Finance5% of their works
Research topics
- Organic Food and Agriculture
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Sensory Analysis and Statistical Methods
- Environmental Education and Sustainability
Which keywords describe Nai‐Hua Chen's research?
The keywords of their largest research topics: Consumer Behavior, Consumer Perception, Brand Equity, Brand Trust, Customer Experience, Customer Satisfaction, Electronic Word-of-Mouth and Food Quality.
- Sensory Analysis
- Food Choice
- Technology Acceptance Model
- Service Quality
- Multichannel Retailing
- Food Quality
- Customer Satisfaction
- Brand Trust
- Consumer Perception
- Consumer Behavior
- Brand Equity
- Customer Experience
- Electronic Word-of-Mouth
- Information Systems
- Organic Agriculture
- Social Media
- Environmental Attitudes
- Pro-environmental Behavior
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior62 topics
- Consumer Perception52 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Customer Experience31 topic
- Customer Satisfaction31 topic
- Electronic Word-of-Mouth31 topic
- Food Quality31 topic
- Information Systems31 topic
- Multichannel Retailing31 topic
- Organic Agriculture31 topic
- Service Quality31 topic
- Social Media31 topic
- Technology Acceptance Model31 topic
- Environmental Attitudes21 topic
- Food Choice21 topic
- Pro-environmental Behavior21 topic
- Sensory Analysis21 topic
Where does Nai‐Hua Chen work?
Nai‐Hua Chen's main affiliation in the publication record is Chienkuo Technology University, Taiwan.
How many publications and citations does Nai‐Hua Chen have?
OpenAlex counts 21 works and 378 citations for Nai‐Hua Chen, an h-index of 10, ranking #2,543,540 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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