Nurettin Parıltı
Nurettin Parıltı publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.
- World rank
- #6,115,027 of 7,710,434 ranked researchers
- Rank in Türkiye
- #71,119 of 117,622
- Works
- 31
- Citations
- 58
- Citations per work
- 1.9
What does Nurettin Parıltı research?
Nurettin Parıltı's work is mostly in Business, Management and Accounting (25%), Social Sciences (17%), Decision Sciences (9%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1755.4%
- Business, Management and Accounting824.7%
- Social Sciences516.9%
- Decision Sciences39.2%
- Arts and Humanities14.6%
- Everything else1341.5%
- Physical Sciences13.1%
- Engineering13.1%
- 1Marketing18% of their works
- 2Sociology and Political Science17% of their works
- 3Information Systems and Management9% of their works
- 4Strategy and Management6% of their works
- 5Literature and Literary Theory5% of their works
- 6Industrial and Manufacturing Engineering3% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
- Diverse Cultural and Social Studies
- Cultural and Sociopolitical Studies
- Consumer Retail Behavior Studies
- Corporate Identity and Reputation
Which keywords describe Nurettin Parıltı's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, E-commerce, Brand Equity, Brand Trust, Ethnography and Information Systems.
- Semiotics
- Folklore
- Customer Experience
- Corporate Reputation
- Marketing Strategies
- Information Systems
- Brand Trust
- E-commerce
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Brand Equity
- Ethnography
- Technology Acceptance Model
- Retail Economics
- Cultural Studies
- Financial Performance
- Multichannel Retailing
- Turkish Culture
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior82 topics
- Electronic Word-of-Mouth81 topic
- Social Media81 topic
- E-commerce72 topics
- Brand Equity51 topic
- Brand Trust51 topic
- Ethnography42 topics
- Information Systems41 topic
- Technology Acceptance Model41 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Corporate Reputation21 topic
- Cultural Studies21 topic
- Customer Experience21 topic
- Financial Performance21 topic
- Folklore21 topic
- Multichannel Retailing21 topic
- Semiotics21 topic
- Turkish Culture21 topic
Where does Nurettin Parıltı work?
Nurettin Parıltı's main affiliation in the publication record is Ankara Hacı Bayram Veli University, Türkiye.
How many publications and citations does Nurettin Parıltı have?
OpenAlex counts 31 works and 58 citations for Nurettin Parıltı, an h-index of 5, ranking #6,115,027 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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