Osmud Rahman
Osmud Rahman publishes mostly in Marketing, Museology and Gender Studies, on topics such as Fashion and Cultural Textiles, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.
- World rank
- #495,499 of 7,710,434 ranked researchers
- Rank in Canada
- #17,286 of 183,316
- Works
- 98
- Citations
- 1.2k
- Citations per work
- 12.2
What does Osmud Rahman research?
Osmud Rahman's work is mostly in Business, Management and Accounting (39%), Arts and Humanities (18%), Psychology (13%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences7475.4%
- Business, Management and Accounting3839.0%
- Arts and Humanities1818.2%
- Psychology1313.0%
- Social Sciences55.2%
- Everything else2424.6%
- 1Marketing39% of their works
- 2Museology18% of their works
- 3Gender Studies5% of their works
- 4Experimental and Cognitive Psychology5% of their works
- 5Clinical Psychology4% of their works
- 6Social Psychology4% of their works
Research topics
- Fashion and Cultural Textiles
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Perception and Purchasing Behavior
- Environmental Sustainability in Business
- Evolutionary Psychology and Human Behavior
- Color perception and design
- Media, Gender, and Advertising
Which keywords describe Osmud Rahman's research?
The keywords of their largest research topics: Consumer Behavior, Fashion, Clothing, Material Culture, Brand Equity, Brand Trust, Customer Experience and Multichannel Retailing.
- Kansei Engineering
- Green Consumption
- Evolutionary Psychology
- Color Psychology
- Cosmetics
- Multichannel Retailing
- Brand Trust
- Material Culture
- Fashion
- Consumer Behavior
- Clothing
- Brand Equity
- Customer Experience
- Body Image
- Advertising
- Environmental Innovation
- Gender Roles
- Human Behavior
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior403 topics
- Fashion352 topics
- Clothing271 topic
- Material Culture271 topic
- Brand Equity261 topic
- Brand Trust261 topic
- Customer Experience131 topic
- Multichannel Retailing131 topic
- Body Image81 topic
- Cosmetics81 topic
- Advertising61 topic
- Color Psychology61 topic
- Environmental Innovation61 topic
- Evolutionary Psychology61 topic
- Gender Roles61 topic
- Green Consumption61 topic
- Human Behavior61 topic
- Kansei Engineering61 topic
Where does Osmud Rahman work?
Osmud Rahman's main affiliation in the publication record is Toronto Metropolitan University, Canada.
How many publications and citations does Osmud Rahman have?
OpenAlex counts 98 works and 1,191 citations for Osmud Rahman, an h-index of 20, ranking #495,499 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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