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Researcher · Shih Hsin University · Taiwan

Shu‐pei Tsai

Shu‐pei Tsai publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0003-4014-2057 OpenAlex
World rank
#247,539
of 7,710,434 ranked researchers
Rank in Taiwan
#762
of 57,035
Works
23
Citations
1.8k
Citations per work
80.1
h-index
18
i10-index 18Top 16% in Marketing
Shu‐pei Tsai

What does Shu‐pei Tsai research?

Shu‐pei Tsai's work is mostly in Business, Management and Accounting (51%), Social Sciences (23%), Computer Science (5%).

Social Sciences: 18 works · 78.5% of their workBusiness, Management and Accounting: 12 works · 50.8% of their workMarketing: 7 works · 29.2% of their workOrganizational Behavior and Human Resource Management: 4 works · 15.4% of their workStrategy and Management: 1 works · 6.2% of their workSocial Sciences: 5 works · 23.1% of their workSociology and Political Science: 5 works · 23.1% of their workPsychology: 1 works · 4.6% of their workSocial Psychology: 1 works · 4.6% of their workEverything else: 4 works · 16.9% of their workPhysical Sciences: 1 works · 4.6% of their workComputer Science: 1 works · 4.6% of their workHuman-Computer Interaction: 1 works · 4.6% of their workTHEIR WORKShu‐pei Tsai23works
Physical Sciences5%Social Sciences78%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1250.8%
    2. Social Sciences523.1%
    3. Psychology14.6%
  2. Everything else416.9%
    1. Computer Science14.6%
  1. 1Marketing29% of their works
  2. 2Sociology and Political Science23% of their works
  3. 3Organizational Behavior and Human Resource Management15% of their works
  4. 4Strategy and Management6% of their works
  5. 5Human-Computer Interaction5% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Shu‐pei Tsai's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality, Corporate Reputation and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Brand Trust121 topic
  2. Consumer Behavior121 topic
  3. Electronic Word-of-Mouth101 topic
  4. Social Media101 topic
  5. Customer Satisfaction91 topic
  6. Service Quality91 topic
  7. Corporate Reputation31 topic
  8. Customer Experience31 topic
  9. Destination Image31 topic
  10. Embodiment31 topic
  11. Financial Performance31 topic
  12. Multichannel Retailing31 topic
  13. Narrative Persuasion31 topic
  14. Presence31 topic
  15. Tourist Satisfaction31 topic
  16. Transportation31 topic

Where does Shu‐pei Tsai work?

Shu‐pei Tsai's main affiliation in the publication record is Shih Hsin University, Taiwan.

How many publications and citations does Shu‐pei Tsai have?

OpenAlex counts 23 works and 1,843 citations for Shu‐pei Tsai, an h-index of 18, ranking #247,539 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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