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Researcher · Multimedia University · Malaysia

Sook Fern Yeo

Sook Fern Yeo publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0002-8060-5872 OpenAlex
World rank
#248,538
of 7,710,434 ranked researchers
Rank in Malaysia
#670
of 41,196
Works
143
Citations
1.4k
Citations per work
9.9
h-index
18
i10-index 38Top 16% in Marketing
Sook Fern Yeo

What does Sook Fern Yeo research?

Sook Fern Yeo's work is mostly in Business, Management and Accounting (35%), Social Sciences (14%), Decision Sciences (10%).

Social Sciences: 85 works · 59.1% of their workBusiness, Management and Accounting: 50 works · 34.8% of their workMarketing: 22 works · 15.1% of their workOrganizational Behavior and Human Resource Management: 14 works · 9.7% of their workStrategy and Management: 9 works · 6.3% of their workManagement Information Systems: 5 works · 3.7% of their workSocial Sciences: 20 works · 14.1% of their workSociology and Political Science: 20 works · 14.1% of their workDecision Sciences: 15 works · 10.2% of their workInformation Systems and Management: 15 works · 10.2% of their workEverything else: 58 works · 40.9% of their workTHEIR WORKSook Fern Yeo143works
Social Sciences59%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5034.8%
    2. Social Sciences2014.1%
    3. Decision Sciences1510.2%
  2. Everything else5840.9%
  1. 1Marketing15% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Information Systems and Management10% of their works
  4. 4Organizational Behavior and Human Resource Management10% of their works
  5. 5Strategy and Management6% of their works
  6. 6Management Information Systems4% of their works

Research topics

Which keywords describe Sook Fern Yeo's research?

The keywords of their largest research topics: Online Shopping, Customer Satisfaction, Information Systems, Technology Acceptance Model, Service Quality, Electronic Word-of-Mouth, Social Media and Perceived Value.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Online Shopping482 topics
  2. Customer Satisfaction413 topics
  3. Information Systems391 topic
  4. Technology Acceptance Model391 topic
  5. Service Quality322 topics
  6. Electronic Word-of-Mouth301 topic
  7. Social Media301 topic
  8. Perceived Value231 topic
  9. Relationship Marketing231 topic
  10. Consumer Behavior202 topics
  11. Customer Experience161 topic
  12. Multichannel Retailing161 topic
  13. Brand Equity111 topic
  14. Brand Trust111 topic
  15. Brand Image91 topic
  16. Machine Learning91 topic
  17. Organizational Behavior91 topic
  18. Purchase Decision91 topic
  19. Smart Cities91 topic
  20. Work Engagement91 topic

Where does Sook Fern Yeo work?

Sook Fern Yeo's main affiliation in the publication record is Multimedia University, Malaysia.

How many publications and citations does Sook Fern Yeo have?

OpenAlex counts 143 works and 1,420 citations for Sook Fern Yeo, an h-index of 18, ranking #248,538 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Sook Fern Yeo

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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