Su-Mae Tan
Su-Mae Tan publishes mostly in Sociology and Political Science, Artificial Intelligence and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and AI in Service Interactions.
- World rank
- #573,115 of 7,710,434 ranked researchers
- Rank in Malaysia
- #1,817 of 41,196
- Works
- 47
- Citations
- 923
- Citations per work
- 19.6
What does Su-Mae Tan research?
Su-Mae Tan's work is mostly in Psychology (25%), Social Sciences (16%), Computer Science (15%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2552.7%
- Psychology1224.9%
- Social Sciences816.1%
- Decision Sciences511.7%
- Everything else1532.7%
- Physical Sciences714.6%
- Computer Science714.6%
- 1Sociology and Political Science16% of their works
- 2Artificial Intelligence15% of their works
- 3Information Systems and Management12% of their works
- 4Developmental and Educational Psychology10% of their works
- 5Experimental and Cognitive Psychology9% of their works
- 6Social Psychology7% of their works
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- AI in Service Interactions
- Innovative Teaching and Learning Methods
- Visual and Cognitive Learning Processes
- Virtual Reality Applications and Impacts
- Online and Blended Learning
- Consumer Behavior in Brand Consumption and Identification
Which keywords describe Su-Mae Tan's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Information Systems, Social Media, Technology Acceptance Model, Educational Technology, Instructional Design, Artificial Intelligence and Service Robots.
- Consumer Behavior
- Presence
- Embodiment
- Multimedia Learning
- Self-Regulation
- Service Robots
- Instructional Design
- Technology Acceptance Model
- Information Systems
- Electronic Word-of-Mouth
- Social Media
- Educational Technology
- Artificial Intelligence
- Metacognition
- Cognitive Load Theory
- Blended Learning
- Online Learning
- Brand Trust
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Electronic Word-of-Mouth161 topic
- Information Systems161 topic
- Social Media161 topic
- Technology Acceptance Model161 topic
- Educational Technology152 topics
- Instructional Design132 topics
- Artificial Intelligence121 topic
- Service Robots121 topic
- Metacognition81 topic
- Self-Regulation81 topic
- Cognitive Load Theory71 topic
- Multimedia Learning71 topic
- Blended Learning61 topic
- Embodiment61 topic
- Online Learning61 topic
- Presence61 topic
- Brand Trust41 topic
- Consumer Behavior41 topic
Where does Su-Mae Tan work?
Su-Mae Tan's main affiliation in the publication record is Multimedia University, Malaysia.
How many publications and citations does Su-Mae Tan have?
OpenAlex counts 47 works and 923 citations for Su-Mae Tan, an h-index of 17, ranking #573,115 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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