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Researcher · Indian Institute of Management Rohtak · India

Subhro Sarkar

Subhro Sarkar publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Retail Behavior Studies.

ORCID 0000-0003-4095-9577 OpenAlex
World rank
#1,060,981
of 7,710,434 ranked researchers
Rank in India
#15,115
of 280,097
Works
16
Citations
750
Citations per work
46.9
h-index
10
i10-index 10Top 41% in Marketing
Subhro Sarkar

What does Subhro Sarkar research?

Subhro Sarkar's work is mostly in Business, Management and Accounting (38%), Social Sciences (20%), Decision Sciences (18%).

Social Sciences: 12 works · 75.5% of their workBusiness, Management and Accounting: 6 works · 37.7% of their workMarketing: 4 works · 22.2% of their workOrganizational Behavior and Human Resource Management: 2 works · 11.1% of their workAccounting: 1 works · 4.4% of their workSocial Sciences: 3 works · 20.0% of their workSociology and Political Science: 3 works · 20.0% of their workDecision Sciences: 3 works · 17.8% of their workInformation Systems and Management: 3 works · 17.8% of their workEverything else: 3 works · 20.1% of their workLife Sciences: 1 works · 4.4% of their workNeuroscience: 1 works · 4.4% of their workCognitive Neuroscience: 1 works · 4.4% of their workTHEIR WORKSubhro Sarkar16works
Life Sciences4%Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting637.7%
    2. Social Sciences320.0%
    3. Decision Sciences317.8%
  2. Everything else320.1%
    1. Neuroscience14.4%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Information Systems and Management18% of their works
  4. 4Organizational Behavior and Human Resource Management11% of their works
  5. 5Cognitive Neuroscience4% of their works
  6. 6Accounting4% of their works

Research topics

Which keywords describe Subhro Sarkar's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Customer Experience, Multichannel Retailing, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Electronic Word-of-Mouth91 topic
  2. Social Media91 topic
  3. Information Systems81 topic
  4. Technology Acceptance Model81 topic
  5. Customer Experience71 topic
  6. Multichannel Retailing71 topic
  7. Customer Satisfaction51 topic
  8. Service Quality51 topic
  9. Brand Trust31 topic
  10. Consumer Behavior31 topic
  11. Embodiment21 topic
  12. Presence21 topic
  13. Attention Lapses11 topic
  14. Disgust11 topic
  15. Mind Wandering11 topic
  16. Moral Judgment11 topic

Where does Subhro Sarkar work?

Subhro Sarkar's main affiliation in the publication record is Indian Institute of Management Rohtak, India.

How many publications and citations does Subhro Sarkar have?

OpenAlex counts 16 works and 750 citations for Subhro Sarkar, an h-index of 10, ranking #1,060,981 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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