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Researcher · Christian-Albrechts-Universität zu Kiel · Germany

Ulrich R. Orth

Ulrich R. Orth publishes mostly in Marketing, Social Psychology and Tourism, Leisure and Hospitality Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Wine Industry and Tourism and Color perception and design.

ORCID 0000-0003-1134-9892 OpenAlex
World rank
#118,077
of 7,710,434 ranked researchers
Rank in Germany
#6,211
of 364,343
Works
132
Citations
5.5k
Citations per work
41.8
h-index
38
i10-index 66Top 2.3% in Marketing
Ulrich R. Orth

What does Ulrich R. Orth research?

Ulrich R. Orth's work is mostly in Business, Management and Accounting (46%), Psychology (17%), Social Sciences (5%).

Social Sciences: 90 works · 68.3% of their workBusiness, Management and Accounting: 61 works · 46.3% of their workMarketing: 44 works · 33.1% of their workTourism, Leisure and Hospitality Management: 11 works · 8.7% of their workOrganizational Behavior and Human Resource Management: 6 works · 4.5% of their workPsychology: 22 works · 16.9% of their workSocial Psychology: 17 works · 13.0% of their workExperimental and Cognitive Psychology: 5 works · 3.9% of their workSocial Sciences: 7 works · 5.1% of their workSociology and Political Science: 7 works · 5.1% of their workEverything else: 42 works · 31.7% of their workTHEIR WORKUlrich R. Orth132works
Social Sciences68%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6146.3%
    2. Psychology2216.9%
    3. Social Sciences75.1%
  2. Everything else4231.7%
  1. 1Marketing33% of their works
  2. 2Social Psychology13% of their works
  3. 3Tourism, Leisure and Hospitality Management9% of their works
  4. 4Sociology and Political Science5% of their works
  5. 5Organizational Behavior and Human Resource Management4% of their works
  6. 6Experimental and Cognitive Psychology4% of their works

Research topics

Which keywords describe Ulrich R. Orth's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Emotion, Wine Choice, Wine Tourism, Color Psychology and Kansei Engineering.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior1193 topics
  2. Brand Equity761 topic
  3. Brand Trust761 topic
  4. Emotion322 topics
  5. Wine Choice291 topic
  6. Wine Tourism291 topic
  7. Color Psychology221 topic
  8. Kansei Engineering221 topic
  9. Customer Satisfaction151 topic
  10. Service Quality151 topic
  11. Consumer Perception141 topic
  12. Packaging Design141 topic
  13. Cultural Psychology101 topic
  14. Customer Experience101 topic
  15. Multichannel Retailing101 topic
  16. Values101 topic
  17. Advertising91 topic
  18. Gender Roles91 topic

Where does Ulrich R. Orth work?

Ulrich R. Orth's main affiliation in the publication record is Christian-Albrechts-Universität zu Kiel, Germany.

How many publications and citations does Ulrich R. Orth have?

OpenAlex counts 132 works and 5,521 citations for Ulrich R. Orth, an h-index of 38, ranking #118,077 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Ulrich R. Orth

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