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Researcher · University College of Bahrain · Bahrain

Yasmina Eid Zaki

Yasmina Eid Zaki publishes mostly in Marketing, Human-Computer Interaction and Experimental and Cognitive Psychology, on topics such as Virtual Reality Applications and Impacts, Consumer Behavior in Brand Consumption and Identification and Digital Media and Visual Art.

ORCID 0000-0002-2100-2895 OpenAlex
World rank
#4,248,246
of 7,710,434 ranked researchers
Rank in Bahrain
#334
of 608
Works
17
Citations
130
Citations per work
7.6
h-index
6
i10-index 2Top 68% in Marketing
Yasmina Eid Zaki

What does Yasmina Eid Zaki research?

Yasmina Eid Zaki's work is mostly in Computer Science (26%), Business, Management and Accounting (19%), Psychology (8%).

Everything else: 7 works · 40.5% of their workSocial Sciences: 6 works · 34.0% of their workBusiness, Management and Accounting: 3 works · 19.1% of their workMarketing: 3 works · 19.1% of their workPsychology: 1 works · 8.5% of their workExperimental and Cognitive Psychology: 1 works · 8.5% of their workSocial Sciences: 1 works · 6.4% of their workSociology and Political Science: 1 works · 6.4% of their workPhysical Sciences: 4 works · 25.5% of their workComputer Science: 4 works · 25.5% of their workHuman-Computer Interaction: 2 works · 10.6% of their workComputer Graphics and Computer-Aided Design: 1 works · 8.5% of their workArtificial Intelligence: 1 works · 6.4% of their workTHEIR WORKYasmina Eid Zaki17works
Physical Sciences26%Social Sciences34%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else740.5%
    1. Business, Management and Accounting319.1%
    2. Psychology18.5%
    3. Social Sciences16.4%
    1. Computer Science425.5%
  1. 1Marketing19% of their works
  2. 2Human-Computer Interaction11% of their works
  3. 3Experimental and Cognitive Psychology8% of their works
  4. 4Computer Graphics and Computer-Aided Design8% of their works
  5. 5Artificial Intelligence6% of their works
  6. 6Sociology and Political Science6% of their works

Research topics

Which keywords describe Yasmina Eid Zaki's research?

The keywords of their largest research topics: Virtual Reality, Artificial Intelligence, Brand Trust, Consumer Behavior, Customer Experience, Embodiment, Presence and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 21 words, with their numbers
  1. Virtual Reality113 topics
  2. Artificial Intelligence62 topics
  3. Brand Trust51 topic
  4. Consumer Behavior51 topic
  5. Customer Experience52 topics
  6. Embodiment51 topic
  7. Presence51 topic
  8. Social Media52 topics
  9. Consumer Perception42 topics
  10. Creativity41 topic
  11. Digital Media Technology41 topic
  12. Innovation41 topic
  13. Visual Communication Design41 topic
  14. Consumer Engagement31 topic
  15. Electronic Word-of-Mouth31 topic
  16. Impulse Buying31 topic
  17. Multichannel Retailing31 topic
  18. Chatbots21 topic
  19. Fashion21 topic
  20. Generation Z21 topic
  21. Service Robots21 topic

Where does Yasmina Eid Zaki work?

Yasmina Eid Zaki's main affiliation in the publication record is University College of Bahrain, Bahrain.

How many publications and citations does Yasmina Eid Zaki have?

OpenAlex counts 17 works and 130 citations for Yasmina Eid Zaki, an h-index of 6, ranking #4,248,246 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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