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Subfield · Marketing · Indonesia

Marketing research in Indonesia

Binus University ranks first in Indonesia for Marketing research in 2022–2025 (#10 worldwide), followed by University of Indonesia and Universitas Patria Artha.

Indonesia's world rank
#8
of 56 countries, 2022–2025
Works, 2022–2025
24k
Top-10% rate
5.0%
Ranked institutions
60

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Indonesia?

#InstitutionWorld rankScoreTop-10% rateWorks
1Binus UniversityJakarta #1057.411.9%539
2University of IndonesiaDepok #4330.412.8%254
3Universitas Patria ArthaMakassar #6323.42.9%890
4Telkom UniversityBandung #6622.58.5%393
5University of BrawijayaMalang #7021.48.1%335
6Bandung Institute of TechnologyBandung #7819.47.4%279
7Padjadjaran UniversityBandung #8118.710.9%187
8Mercu Buana UniversityJakarta #9416.07.4%265
9Airlangga UniversitySurabaya #9515.814.5%146
10Universitas Esa UnggulJakarta #9615.610.1%199
11Islamic University of IndonesiaYogyakarta #10513.99.6%200
12University of Pembangunan Nasional Veteran Jawa TimurSurabaya #10713.62.6%455
13Sebelas Maret UniversitySurakarta #10813.412.2%130
14Universitas TrisaktiJakarta #11112.94.3%302
15Udayana UniversityDenpasar #11212.75.2%261
16IPB UniversityBogor #11312.69.6%120
17Universitas Nusa BangsaBogor #11412.44.1%244
18Diponegoro UniversitySemarang #11512.24.2%247
19Indonesia University of EducationBandung #11612.110.2%138
20Universitas Bhayangkara Jakarta RayaJakarta #11711.97.7%156
21Muhammadiyah University of SurakartaSurakarta #11811.85.3%211
22State University of MalangMalang #11911.65.8%210
23University of Bunda MuliaJakarta #12011.55.7%136
24Tarumanagara UniversityJakarta #12111.32.7%293
25Universitas Sumatera UtaraMedan #12211.15.2%216
26Universitas Gadjah MadaYogyakarta #12410.911.7%94
27Multimedia Nusantara UniversityTangerang #12510.717.0%62
28Institut Agama Islam Negeri BengkuluBengkulu #12710.43.4%252
29State University of PadangPadang #12910.13.7%224
30State University of JakartaJakarta #13010.04.3%210
31University of SurabayaSurabaya #1329.713.5%69
32Sepuluh Nopember Institute of TechnologySurabaya #1349.48.3%93
33University of National EducationDenpasar #1359.37.5%114
34Universitas Informatika dan Bisnis IndonesiaBandung #1369.12.6%254
35Pelita Harapan UniversityTangerang #1379.04.8%168
36State University of SemarangSemarang #1388.97.8%110
37Jakarta State PolytechnicDepok #1398.75.4%139
38Muhammadiyah University of YogyakartaYogyakarta #1408.610.8%81
39Universitas Negeri SurabayaSurabaya #1418.55.2%151
40Universitas Islam Negeri Sumatera UtaraMedan #1428.41.8%279
41Universitas Muhammadiyah JemberJember #1438.25.0%141
42Universitas PamulangTangerang #1448.12.3%210
43Bandung Islamic UniversityBandung #1458.03.7%166
44Sam Ratulangi UniversityManado #1467.85.3%118
45Riau UniversityPekanbaru #1477.74.4%146
46Sriwijaya UniversityPalembang #1497.54.7%126
47International University of BatamBatam #1507.34.4%146
48Satya Wacana Christian UniversitySalatiga #1517.210.3%71
49Universitas CiputraSurabaya #1537.03.6%150
50Universitas Islam Negeri Raden Intan LampungBandar Lampung #1546.84.9%126
51Institut Teknologi dan Bisnis KalbeJakarta #1556.73.3%156
52Jambi UniversityJambi City #1566.64.6%125
53Lampung UniversityBandar Lampung #1576.55.0%120
54Universitas Muhammadiyah SidoarjoSidoarjo #1586.40.9%269
55University of Sarjanawiyata TamansiswaYogyakarta #1596.34.2%128
56Tanjungpura UniversityPontianak #1606.17.1%89
57University of BengkuluBengkulu #1616.07.4%85
58Universitas Islam Negeri Maulana Malik IbrahimMalang #1625.96.9%90
59University of Singaperbangsa KarawangKarawang #1635.83.6%137
60Mulawarman UniversitySamarinda #1645.75.4%101

Institutions in Indonesia above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.

Who are the top Marketing researchers in Indonesia?

Denok Sunarsi, Hapzi Ali and Iwan Triyuwono rank highest among researchers based in Indonesia.

  1. 1Denok Sunarsi#61,538 worldwide overall132 citations · 6 works
  2. 2Hapzi Ali#66,590 worldwide overall107 citations · 8 works
  3. 3Iwan Triyuwono#136,999 worldwide overall82 citations · 5 works
  4. 4Abdul Halim#140,043 worldwide overall83 citations · 5 works
  5. 5Hengky Latan#146,828 worldwide overall365 citations · 5 works
  6. 6Gede Sri Darma#150,600 worldwide overall113 citations · 6 works
  7. 7Tony Wijaya#152,556 worldwide overall102 citations · 7 works
  8. 8Jufrizen Jufrizen#165,403 worldwide overall82 citations · 6 works
  9. 9Hari Susanta Nugraha#242,681 worldwide overall42 citations · 8 works
  10. 10Sunarti Sunarti#277,518 worldwide overall47 citations · 6 works
  11. 11Leonardo Budi Hasiholan#316,228 worldwide overall31 citations · 10 works
  12. 12Acai Sudirman#319,380 worldwide overall33 citations · 5 works
  13. 13Nel Arianty#325,063 worldwide overall41 citations · 5 works
  14. 14I Ketut Jati#327,653 worldwide overall34 citations · 6 works
  15. 15Iskandar Muda#340,875 worldwide overall194 citations · 8 works

How Indonesia compares with other countries in Marketing