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Researcher · Anadolu University · Türkiye

Fatma Zeynep ÖZATA

Fatma Zeynep ÖZATA publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour and Digital Marketing and Social Media.

ORCID 0000-0002-3338-0308 OpenAlex
World rank
#2,881,919
of 7,710,434 ranked researchers
Rank in Türkiye
#17,121
of 117,622
Works
24
Citations
233
Citations per work
9.7
h-index
6
i10-index 4Top 68% in Marketing
Fatma Zeynep ÖZATA

What does Fatma Zeynep ÖZATA research?

Fatma Zeynep ÖZATA's work is mostly in Social Sciences (28%), Business, Management and Accounting (21%), Decision Sciences (13%).

Social Sciences: 15 works · 62.3% of their workSocial Sciences: 7 works · 27.9% of their workSociology and Political Science: 4 works · 14.8% of their workEducation: 2 works · 8.2% of their workGender Studies: 1 works · 4.9% of their workBusiness, Management and Accounting: 5 works · 21.3% of their workMarketing: 4 works · 16.4% of their workStrategy and Management: 1 works · 4.9% of their workDecision Sciences: 3 works · 13.1% of their workInformation Systems and Management: 3 works · 13.1% of their workEverything else: 9 works · 37.7% of their workTHEIR WORKFatma ZeynepÖZATA24works
Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences727.9%
    2. Business, Management and Accounting521.3%
    3. Decision Sciences313.1%
  2. Everything else937.7%
  1. 1Marketing16% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Information Systems and Management13% of their works
  4. 4Education8% of their works
  5. 5Gender Studies5% of their works
  6. 6Strategy and Management5% of their works

Research topics

Which keywords describe Fatma Zeynep ÖZATA's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Student Engagement and Corporate Reputation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust71 topic
  2. Consumer Behavior71 topic
  3. Information Systems71 topic
  4. Technology Acceptance Model71 topic
  5. Electronic Word-of-Mouth61 topic
  6. Social Media61 topic
  7. Student Engagement42 topics
  8. Corporate Reputation21 topic
  9. Customer Experience21 topic
  10. Education Technology21 topic
  11. Experiential Learning21 topic
  12. Financial Performance21 topic
  13. Food Tourism21 topic
  14. Gastronomy21 topic
  15. Marketing Education21 topic
  16. Multichannel Retailing21 topic
  17. Teacher Training21 topic

Where does Fatma Zeynep ÖZATA work?

Fatma Zeynep ÖZATA's main affiliation in the publication record is Anadolu University, Türkiye.

How many publications and citations does Fatma Zeynep ÖZATA have?

OpenAlex counts 24 works and 233 citations for Fatma Zeynep ÖZATA, an h-index of 6, ranking #2,881,919 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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