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Researcher · Binus University · Indonesia

Ina Agustini Murwani

Ina Agustini Murwani publishes mostly in Marketing, Demography and Sociology and Political Science, on topics such as SMEs Development and Digital Marketing, Consumer Behavior and Marketing Influence and Technology Adoption and User Behaviour.

ORCID 0000-0003-3836-9228 OpenAlex
World rank
#3,551,504
of 7,710,434 ranked researchers
Rank in Indonesia
#17,963
of 148,020
Works
22
Citations
68
Citations per work
3.1
h-index
4
i10-index 3Top 85% in Marketing
Ina Agustini Murwani

What does Ina Agustini Murwani research?

Ina Agustini Murwani's work is mostly in Social Sciences (25%), Business, Management and Accounting (22%), Decision Sciences (8%).

Social Sciences: 12 works · 55.0% of their workSocial Sciences: 6 works · 25.0% of their workDemography: 3 works · 15.0% of their workSociology and Political Science: 2 works · 10.0% of their workBusiness, Management and Accounting: 5 works · 21.7% of their workMarketing: 4 works · 16.7% of their workAccounting: 1 works · 5.0% of their workDecision Sciences: 2 works · 8.3% of their workInformation Systems and Management: 2 works · 8.3% of their workEverything else: 9 works · 41.7% of their workPhysical Sciences: 1 works · 3.3% of their workEnvironmental Science: 1 works · 3.3% of their workIndustrial and Manufacturing Engineering: 1 works · 3.3% of their workTHEIR WORKIna AgustiniMurwani22works
Physical Sciences3%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences625.0%
    2. Business, Management and Accounting521.7%
    3. Decision Sciences28.3%
  2. Everything else941.7%
    1. Environmental Science13.3%
  1. 1Marketing17% of their works
  2. 2Demography15% of their works
  3. 3Sociology and Political Science10% of their works
  4. 4Information Systems and Management8% of their works
  5. 5Accounting5% of their works
  6. 6Industrial and Manufacturing Engineering3% of their works

Research topics

Which keywords describe Ina Agustini Murwani's research?

The keywords of their largest research topics: E-commerce, Social Media, Online Shopping, Consumer Behavior, COVID-19, Customer Satisfaction, Pandemic and Brand Image.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 22 words, with their numbers
  1. E-commerce153 topics
  2. Social Media122 topics
  3. Online Shopping112 topics
  4. COVID-1991 topic
  5. Consumer Behavior92 topics
  6. Customer Satisfaction92 topics
  7. Pandemic91 topic
  8. Brand Image71 topic
  9. Purchase Decision71 topic
  10. Technology Acceptance Model72 topics
  11. Information Systems41 topic
  12. Partial Least Squares41 topic
  13. Consumer Engagement31 topic
  14. Electronic Word-of-Mouth31 topic
  15. Financial Literacy31 topic
  16. Small and Medium Enterprises31 topic
  17. Customer Experience21 topic
  18. Digital Healthcare Services21 topic
  19. Education21 topic
  20. Generation Z21 topic
  21. Multichannel Retailing21 topic
  22. Technology Acceptance21 topic

Where does Ina Agustini Murwani work?

Ina Agustini Murwani's main affiliation in the publication record is Binus University, Indonesia.

How many publications and citations does Ina Agustini Murwani have?

OpenAlex counts 22 works and 68 citations for Ina Agustini Murwani, an h-index of 4, ranking #3,551,504 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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