Mikko Hänninen
Mikko Hänninen publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Retail Behavior Studies, Digital Platforms and Economics and Business Strategy and Innovation.
- World rank
- #1,968,201 of 7,710,434 ranked researchers
- Rank in Finland
- #11,927 of 37,370
- Works
- 29
- Citations
- 578
- Citations per work
- 19.9
What does Mikko Hänninen research?
Mikko Hänninen's work is mostly in Business, Management and Accounting (65%), Decision Sciences (10%), Social Sciences (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2481.7%
- Business, Management and Accounting1964.6%
- Decision Sciences39.8%
- Social Sciences27.3%
- Everything else515.9%
- Physical Sciences12.4%
- Computer Science12.4%
- 1Marketing34% of their works
- 2Strategy and Management30% of their works
- 3Sociology and Political Science7% of their works
- 4Management Science and Operations Research5% of their works
- 5Information Systems and Management5% of their works
- 6Information Systems2% of their works
Research topics
Which keywords describe Mikko Hänninen's research?
The keywords of their largest research topics: Customer Experience, Impulse Buying, Multichannel Retailing, Platform Competition, Two-Sided Markets, Value Creation, Business Networks and Coopetition.
- Service Innovation
- Marketing Strategies
- Technology Acceptance Model
- Information Systems
- Social Media
- E-commerce
- Coopetition
- Value Creation
- Platform Competition
- Impulse Buying
- Customer Experience
- Multichannel Retailing
- Two-Sided Markets
- Business Networks
- Consumer Behavior
- Electronic Word-of-Mouth
- Collaborative Consumption
- Sharing Economy
- Co-Creation
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Customer Experience172 topics
- Impulse Buying141 topic
- Multichannel Retailing141 topic
- Platform Competition141 topic
- Two-Sided Markets141 topic
- Value Creation122 topics
- Business Networks91 topic
- Coopetition91 topic
- Consumer Behavior72 topics
- E-commerce72 topics
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Collaborative Consumption41 topic
- Information Systems41 topic
- Sharing Economy41 topic
- Technology Acceptance Model41 topic
- Co-Creation31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Service Innovation31 topic
Where does Mikko Hänninen work?
Mikko Hänninen's main affiliation in the publication record is Aalto University, Finland.
How many publications and citations does Mikko Hänninen have?
OpenAlex counts 29 works and 578 citations for Mikko Hänninen, an h-index of 10, ranking #1,968,201 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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