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Researcher · Universitas Budi Luhur · Indonesia

Rina Ayu Vildayanti

Rina Ayu Vildayanti publishes mostly in Marketing, Demography and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior and Marketing Influence, SMEs Development and Digital Marketing and Financial Literacy and Behavior.

OpenAlex
World rank
#6,892,432
of 7,710,434 ranked researchers
Rank in Indonesia
#103,327
of 148,020
Works
22
Citations
28
Citations per work
1.3
h-index
3
i10-index 0Top 93% in Marketing
Rina Ayu Vildayanti

What does Rina Ayu Vildayanti research?

Rina Ayu Vildayanti's work is mostly in Business, Management and Accounting (52%), Social Sciences (23%).

Social Sciences: 17 works · 75.4% of their workBusiness, Management and Accounting: 12 works · 52.4% of their workMarketing: 6 works · 29.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 9.8% of their workAccounting: 2 works · 8.2% of their workStrategy and Management: 1 works · 4.9% of their workSocial Sciences: 5 works · 23.0% of their workDemography: 4 works · 16.4% of their workSociology and Political Science: 1 works · 6.6% of their workEverything else: 5 works · 24.6% of their workTHEIR WORKRina AyuVildayanti22works
Social Sciences75%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1252.4%
    2. Social Sciences523.0%
  2. Everything else524.6%
  1. 1Marketing30% of their works
  2. 2Demography16% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Accounting8% of their works
  5. 5Sociology and Political Science7% of their works
  6. 6Strategy and Management5% of their works

Research topics

Which keywords describe Rina Ayu Vildayanti's research?

The keywords of their largest research topics: Consumer Behavior, Customer Satisfaction, Brand Image, Purchase Decision, E-commerce, COVID-19, Pandemic and Sustainability.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 22 words, with their numbers
  1. Consumer Behavior192 topics
  2. Customer Satisfaction192 topics
  3. Brand Image161 topic
  4. Purchase Decision161 topic
  5. E-commerce132 topics
  6. COVID-19101 topic
  7. Pandemic101 topic
  8. Sustainability82 topics
  9. Information Technology62 topics
  10. Supply Chain Management62 topics
  11. Financial Literacy51 topic
  12. Leadership51 topic
  13. Skills51 topic
  14. Small and Medium Enterprises51 topic
  15. Agriculture31 topic
  16. Digital Healthcare Services31 topic
  17. Economic Development31 topic
  18. Operations Research31 topic
  19. Production Management31 topic
  20. Technology Acceptance31 topic
  21. Customer Experience21 topic
  22. Multichannel Retailing21 topic

Where does Rina Ayu Vildayanti work?

Rina Ayu Vildayanti's main affiliation in the publication record is Universitas Budi Luhur, Indonesia.

How many publications and citations does Rina Ayu Vildayanti have?

OpenAlex counts 22 works and 28 citations for Rina Ayu Vildayanti, an h-index of 3, ranking #6,892,432 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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