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Researcher · Binus University · Indonesia

Rini Setiowati

Rini Setiowati publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and SMEs Development and Digital Marketing.

ORCID 0000-0001-9142-8376 OpenAlex
World rank
#1,445,434
of 7,710,434 ranked researchers
Rank in Indonesia
#3,059
of 148,020
Works
38
Citations
196
Citations per work
5.2
h-index
9
i10-index 9Top 47% in Marketing
Rini Setiowati

What does Rini Setiowati research?

Rini Setiowati's work is mostly in Business, Management and Accounting (36%), Social Sciences (20%), Decision Sciences (10%).

Social Sciences: 25 works · 65.3% of their workBusiness, Management and Accounting: 14 works · 35.8% of their workMarketing: 8 works · 21.1% of their workStrategy and Management: 4 works · 10.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 4.2% of their workSocial Sciences: 8 works · 20.0% of their workSociology and Political Science: 4 works · 11.6% of their workDemography: 3 works · 8.4% of their workDecision Sciences: 4 works · 9.5% of their workInformation Systems and Management: 4 works · 9.5% of their workEverything else: 13 works · 34.7% of their workTHEIR WORKRini Setiowati38works
Social Sciences65%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1435.8%
    2. Social Sciences820.0%
    3. Decision Sciences49.5%
  2. Everything else1334.7%
  1. 1Marketing21% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Strategy and Management10% of their works
  4. 4Information Systems and Management10% of their works
  5. 5Demography8% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Rini Setiowati's research?

The keywords of their largest research topics: E-commerce, Social Media, Online Shopping, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. E-commerce162 topics
  2. Social Media162 topics
  3. Online Shopping142 topics
  4. Consumer Behavior92 topics
  5. Consumer Engagement91 topic
  6. Electronic Word-of-Mouth91 topic
  7. Information Systems91 topic
  8. Technology Acceptance Model91 topic
  9. COVID-1971 topic
  10. Pandemic71 topic
  11. Customer Experience61 topic
  12. Multichannel Retailing61 topic
  13. Brand Image51 topic
  14. Purchase Decision51 topic
  15. Brand Equity41 topic
  16. Brand Trust41 topic
  17. Operations Research41 topic
  18. Production Management41 topic
  19. Entrepreneurial Orientation31 topic
  20. Opportunity Recognition31 topic

Where does Rini Setiowati work?

Rini Setiowati's main affiliation in the publication record is Binus University, Indonesia.

How many publications and citations does Rini Setiowati have?

OpenAlex counts 38 works and 196 citations for Rini Setiowati, an h-index of 9, ranking #1,445,434 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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