Yee-Yann Yap
Yee-Yann Yap publishes mostly in Marketing, Information Systems and Management and Demography, on topics such as Technology Adoption and User Behaviour, Consumer Retail Behavior Studies and Technology Use by Older Adults.
- World rank
- #629,673 of 7,710,434 ranked researchers
- Rank in Malaysia
- #2,040 of 41,196
- Works
- 19
- Citations
- 321
- Citations per work
- 16.9
What does Yee-Yann Yap research?
Yee-Yann Yap's work is mostly in Business, Management and Accounting (30%), Decision Sciences (23%), Social Sciences (17%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1369.7%
- Business, Management and Accounting630.2%
- Decision Sciences422.6%
- Social Sciences316.9%
- Everything else526.5%
- Physical Sciences13.8%
- Computer Science13.8%
- 1Marketing26% of their works
- 2Information Systems and Management23% of their works
- 3Demography9% of their works
- 4Sociology and Political Science8% of their works
- 5Strategy and Management4% of their works
- 6Artificial Intelligence4% of their works
Research topics
Which keywords describe Yee-Yann Yap's research?
The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Digital Divide, Consumer Behavior, Customer Experience, Multichannel Retailing, Older Adults and Technology Use.
- Telemedicine
- Shared Autonomous Vehicles
- Green Consumption
- Social Media
- Electronic Word-of-Mouth
- Technology Use
- Multichannel Retailing
- Consumer Behavior
- Technology Acceptance Model
- Information Systems
- Digital Divide
- Customer Experience
- Older Adults
- Collaborative Consumption
- Sharing Economy
- Environmental Innovation
- Ridesharing
- Telehealth
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Information Systems121 topic
- Technology Acceptance Model121 topic
- Digital Divide72 topics
- Consumer Behavior62 topics
- Customer Experience51 topic
- Multichannel Retailing51 topic
- Older Adults51 topic
- Technology Use51 topic
- Collaborative Consumption41 topic
- Electronic Word-of-Mouth41 topic
- Sharing Economy41 topic
- Social Media41 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Ridesharing21 topic
- Shared Autonomous Vehicles21 topic
- Telehealth21 topic
- Telemedicine21 topic
Where does Yee-Yann Yap work?
Yee-Yann Yap's main affiliation in the publication record is Multimedia University, Malaysia.
How many publications and citations does Yee-Yann Yap have?
OpenAlex counts 19 works and 321 citations for Yee-Yann Yap, an h-index of 8, ranking #629,673 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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