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Topic · Gender Studies

Media, Gender, and Advertising

Media, Gender, and Advertising is a research topic within Gender Studies. Science Explorer counts 20k research works in it since 1950. 20.2% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives.

  • Gender Roles
  • Advertising
  • Media Representation
  • Stereotypes
  • Femvertising
  • Disney Princesses
  • Content Analysis
  • Television Commercials
  • Social Identity
  • Cultural Perspectives
Research works
20k
fractional, since 1950
In the world top 10%
4k
per year above
Top-10% rate
20.2%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+38%
the tick is no change

Which countries lead Media, Gender, and Advertising research?

By volume, the United States and Indonesia publish the most (809 and 465 works in 2022–2025).

By volume, 2022–2025

  1. 1 United States 809 works
  2. 2 Indonesia 465 works
  3. 3 China 427 works
  4. 4 Spain 408 works
  5. 5 Türkiye 386 works
  6. 6 United Kingdom 303 works
  7. 7 India 212 works
  8. 8 Germany 146 works
  9. 9 Brazil 128 works
  10. 10 Australia 126 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

United States: 23.7%Indonesia: 13.6%China: 12.5%Spain: 12.0%6 others listed: 38.1%24%largest
United States809 · 23.7%Indonesia465 · 13.6%China427 · 12.5%Spain408 · 12.0%6 others listed1,300 · 38.1%

Shares of the rows listed above, not of the whole node.

Which institutions lead Media, Gender, and Advertising research?

By volume in 2022–2025, Universidad Complutense de Madrid publishes the most Media, Gender, and Advertising research, followed by Universidad de Málaga and Universidad de Sevilla.

By volume, 2022–2025

  1. 1 Universidad Complutense de MadridSpain 31 works
  2. 2 Universidad de MálagaSpain 22 works
  3. 3 Universidad de SevillaSpain 18 works
  4. 4 Universidad Rey Juan CarlosSpain 17 works
  5. 5 Universitat de ValènciaSpain 17 works
  6. 6 Universidad de SalamancaSpain 15 works
  7. 7 Georgia State UniversityUnited States 15 works
  8. 8 University of IndonesiaIndonesia 14 works
  9. 9 Film IndependentUnited States 14 works
  10. 10 Udayana UniversityIndonesia 13 works

Who are the leading researchers in Media, Gender, and Advertising?

The most-cited researchers publishing on Media, Gender, and Advertising include Adrian Furnham.

  1. 1 Adrian Furnham United Kingdom 3k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

Where is Media, Gender, and Advertising research done?

The largest centres of Media, Gender, and Advertising research in 2022–2025 are Madrid (Spain), Istanbul (Türkiye), Beijing (China) and Jakarta (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Málaga.

Largest cities, 2022–2025

  1. 1 Madrid Spain 91 works
  2. 2 Istanbul Türkiye 82 works
  3. 3 Beijing China 72 works
  4. 4 Jakarta Indonesia 58 works
  5. 5 London United Kingdom 56 works
  6. 6 Bandung Indonesia 51 works
  7. 7 Surabaya Indonesia 50 works
  8. 8 Ankara Türkiye 46 works
  9. 9 Yogyakarta Indonesia 41 works
  10. 10 Shanghai China 40 works

Where it is the local speciality

  1. MálagaES · 21.9 works11×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Media, Gender, and Advertising than the world average.

See Media, Gender, and Advertising on the map

Where is the best place to study Media, Gender, and Advertising?

Among universities, judged by research, University of Southampton, Universidad de Málaga and Universidad Complutense de Madrid score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%60%mean 20.35%fractional works in this node (log) →share in the world top 10% →University of Southampton: 11, 38.8%Universidad de Málaga: 22, 17.8%Universidad Complutense de Madrid: 31, 10.3%Universidad de Salamanca: 15, 14.7%Universidad Rey Juan Carlos: 17, 11.7%Selçuk University: 12, 14.9%Georgia State University: 15, 14.0%National University of Singapore: 9, 50.9%Universidad de Sevilla: 18, 13.7%University of Alicante: 13, 16.7%University of Southa…Universidad de MálagaUniversidad de Salam…Universidad Complute…
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 University of SouthamptonUnited Kingdom 60.338.8%5.0×11 +206.1%
2 Universidad de MálagaSpain 59.017.8%14.2×22 +51.8%
3 Universidad Complutense de MadridSpain 57.110.3%8.6×31 +73.3%
4 Universidad de SalamancaSpain 55.914.7%10.3×15 +106.3%
5 Universidad Rey Juan CarlosSpain 52.511.7%13.8×17 +58.8%
6 Selçuk UniversityTürkiye 50.514.9%8.0×12 +290.0%
7 Georgia State UniversityUnited States 48.014.0%10.4×15 +23.1%
8 National University of SingaporeSingapore 48.050.9%1.9×9 +41.9%
9 Universidad de SevillaSpain 46.813.7%6.8×18 +76.3%
10 University of AlicanteSpain 46.416.7%9.9×13 -11.2%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Media, Gender, and Advertising research growing?

Output in 2018–2022 was 38% higher than in 2013–2017, peaking in 2024. The fastest-growing topics are Media, Gender, and Advertising.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.