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University · Macao · Macau

Macao University of Tourism

In research, Macao University of Tourism stands highest in Social Sciences (#3,069 of 10,521 worldwide) and Social Sciences (#3,429 of 6,365 worldwide), 2022–2025. Relative to its size it is most specialised in Sociology and Political Science — Sociology and Political Science is 8.1× its share of world research.

utm.edu.moROR OpenAlex
World rank, 2022–2025
#13,710
of 28,054 · #18,759 all time
Rank in Macau
#5
of 5
Research works
461
▲ 41% vs 2013–17
Citations
10k
21.7 per fractional work
Top-10% rate
46.4%
record average 16.5%
Open access
22%
world 28%

What is Macao University of Tourism known for in research?

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #3,069 of 10,521 47.1%123 #3210
Social SciencesField #3,429 of 6,365 46.7%65 #4448

Each strip is that field’s whole ranked pool, with the notch where Macao University of Tourism sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

What does Macao University of Tourism specialise in?

Where its research is concentrated relative to its size: Sociology and Political Science takes 8.1× the share of its output that it takes of world research.

  1. Sociology and Political ScienceSubfield · 44.1 works8.1×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.57× its world share, 4 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.04× its world share, 0 worksBiochemistry, Geneti…Neuroscience: 0.32× its world share, 1 worksNeuroscienceChemistry: 0.05× its world share, 0 worksChemistryComputer Science: 0.76× its world share, 9 worksComputer ScienceEnergy: 0.12× its world share, 0 worksEnergyEngineering: 0.27× its world share, 6 worksEngineeringEnvironmental Science: 0.35× its world share, 3 worksEnvironmental ScienceMaterials Science: 0.08× its world share, 0 worksMaterials SciencePhysics and Astronomy: 0.02× its world share, 0 worksPhysics and AstronomyDentistry: 0.11× its world share, 0 worksDentistryHealth Professions: 0.69× its world share, 3 worksHealth ProfessionsMedicine: 0.06× its world share, 2 worksMedicineNursing: 0.15× its world share, 0 worksNursingArts and Humanities: 2.24× its world share, 10 worksArts and HumanitiesBusiness, Management and Accounting: 5.52× its world share, 27 worksBusiness, Management…Decision Sciences: 3.09× its world share, 4 worksDecision SciencesEconomics, Econometrics and Finance: 1.14× its world share, 4 worksEconomics, Econometr…Psychology: 2.81× its world share, 13 worksPsychologySocial Sciences: 3.40× its world share, 65 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 5.5×. Every wedge is a field page.

Who are the top researchers at Macao University of Tourism?

Ranked on the composite score, Huijun Yang, Xiangping Li and Yim King Penny Wan lead among researchers whose main affiliation is Macao University of Tourism.

  1. 1 Huijun Yang Macau · #464,101 worldwide 74 citations · 17 works
  2. 2 Xiangping Li Macau · #531,199 worldwide 68 citations · 23 works
  3. 3 Yim King Penny Wan Macau · #609,551 worldwide 77 citations · 15 works
  4. 4 Jingjing Yang Macau · #736,998 worldwide 56 citations · 23 works
  5. 5 Hilary du Cros Macau · #822,406 worldwide 11 citations · 32 works
  6. 6 Lianping Ren Macau · #1,081,554 worldwide 42 citations · 18 works
All ranked researchers at Macao University of Tourism

Which keywords describe research at Macao University of Tourism?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Economic Growth, COVID-19 Impact, Destination Image, Tourist Satisfaction, Community Perceptions, Sustainable Tourism, Consumer Behavior and Sustainability.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Economic Growth20▲ 16×7 topics
  2. COVID-19 Impact20▲ 78×2 topics
  3. Destination Image20▲ 153×2 topics
  4. Tourist Satisfaction18▲ 119×2 topics
  5. Community Perceptions18▲ 173×1 topic
  6. Sustainable Tourism18▲ 103×1 topic
  7. Sustainability15▲ 4.1×16 topics
  8. Consumer Behavior14▲ 14×10 topics
  9. Social Media12▲ 5.3×10 topics
  10. Consumer Engagement9▲ 48×1 topic
  11. Electronic Word-of-Mouth9▲ 48×1 topic
  12. Sustainable Development8▲ 3.3×4 topics
  13. Community Development6▲ 21×2 topics
  14. Economic Impact6▲ 6.8×3 topics
  15. Urban Regeneration6▲ 75×2 topics
  16. Mega Events6▲ 104×1 topic
  17. Sport Tourism6▲ 104×1 topic
  18. Identity5▲ 4.6×10 topics
  19. Brand Equity5▲ 47×1 topic
  20. Brand Trust5▲ 58×1 topic
  21. User Satisfaction5▲ 16×3 topics
  22. Ethical Challenges5▲ 16×2 topics
  23. Regulation5▲ 5.6×4 topics
  24. Social Justice5▲ 5.2×3 topics
  25. Well-being5▲ 7.8×8 topics
  26. Community Engagement4▲ 8.7×2 topics
  27. Development4▲ 8.4×2 topics
  28. Global Citizenship4▲ 74×1 topic
  29. Volunteer Tourism4▲ 177×1 topic
  30. Leadership4▲ 5.7×6 topics
  31. Urban Development4▲ 7.4×6 topics
  32. Consumer Perception4▲ 12×6 topics
  33. Information Systems4▲ 15×1 topic
  34. Service Quality4▲ 9.4×3 topics
  35. Technology Acceptance Model4▲ 17×1 topic
  36. Customer Satisfaction4▲ 7.6×3 topics
  37. Work Engagement3▲ 24×2 topics
  38. Emotion3▲ 11×8 topics
  39. Perceived Value3▲ 47×1 topic
  40. Relationship Marketing3▲ 47×1 topic

Which research topics does Macao University of Tourism publish most on?

By volume in 2022–2025: Diverse Aspects of Tourism Research, Digital Marketing and Social Media, Sport and Mega-Event Impacts and Consumer Behavior in Brand Consumption and Identification.

Diverse Aspects of Touri…18Diverse Aspects of Tourism Research: 18 fractional worksDigital Marketing and So…9Digital Marketing and Social Media: 9 fractional worksSport and Mega-Event Imp…6Sport and Mega-Event Impacts: 6 fractional worksConsumer Behavior in Brand Consumption and Identification: 5 fractional worksTourism, Volunteerism, and Development: 4 fractional worksTechnology Adoption and …4Technology Adoption and User Behaviour: 4 fractional worksCustomer Service Quality and Loyalty: 3 fractional worksSharing Economy and Platforms: 3 fractional worksJob Satisfaction and Organizational Behavior: 3 fractional worksEnvironmental Sustainability in Business: 2 fractional works
Sociology and Political ScienceMarketingDemographyInformation Systems and Management1 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Diverse Aspects of Tourism Research Sociology and Political Science 18 works
  2. 2 Digital Marketing and Social Media Sociology and Political Science 9 works
  3. 3 Sport and Mega-Event Impacts Sociology and Political Science 6 works
  4. 4 Consumer Behavior in Brand Consumption and Identification Marketing 5 works
  5. 5 Tourism, Volunteerism, and Development Demography 4 works
  6. 6 Technology Adoption and User Behaviour Information Systems and Management 4 works
  7. 7 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 3 works
  8. 8 Sharing Economy and Platforms Marketing 3 works
  9. 9 Job Satisfaction and Organizational Behavior Organizational Behavior and Human Resource Management 3 works
  10. 10 Environmental Sustainability in Business Marketing 2 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available21.7%not open78.3%

World: 28% of research is openly available.

with international co-authors44.3%domestic only55.7%

World: 19% is written across borders.

How has Macao University of Tourism's research output changed?

Output in 2018–2022 was 41% higher than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Macao

All research institutions in Macao

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.