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Researcher · Binus University · Indonesia

Yuniarty Yuniarty

Yuniarty Yuniarty publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and SMEs Development and Digital Marketing.

OpenAlex
World rank
#2,634,114
of 7,710,434 ranked researchers
Rank in Indonesia
#9,338
of 148,020
Works
92
Citations
423
Citations per work
4.6
h-index
11
i10-index 13Top 36% in Marketing
Yuniarty Yuniarty

What does Yuniarty Yuniarty research?

Yuniarty Yuniarty's work is mostly in Social Sciences (28%), Business, Management and Accounting (24%), Decision Sciences (18%).

Social Sciences: 64 works · 70.1% of their workSocial Sciences: 26 works · 28.2% of their workSociology and Political Science: 16 works · 17.1% of their workDemography: 10 works · 11.1% of their workBusiness, Management and Accounting: 22 works · 23.9% of their workMarketing: 19 works · 20.7% of their workManagement of Technology and Innovation: 3 works · 3.2% of their workDecision Sciences: 17 works · 18.0% of their workInformation Systems and Management: 17 works · 18.0% of their workEverything else: 25 works · 26.7% of their workPhysical Sciences: 3 works · 3.2% of their workComputer Science: 3 works · 3.2% of their workInformation Systems: 3 works · 3.2% of their workTHEIR WORKYuniarty Yuniarty92works
Physical Sciences3%Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences2628.2%
    2. Business, Management and Accounting2223.9%
    3. Decision Sciences1718.0%
  2. Everything else2526.7%
    1. Computer Science33.2%
  1. 1Marketing21% of their works
  2. 2Information Systems and Management18% of their works
  3. 3Sociology and Political Science17% of their works
  4. 4Demography11% of their works
  5. 5Management of Technology and Innovation3% of their works
  6. 6Information Systems3% of their works

Research topics

Which keywords describe Yuniarty Yuniarty's research?

The keywords of their largest research topics: E-commerce, Social Media, Online Shopping, Information Systems, Technology Acceptance Model, Consumer Engagement, Electronic Word-of-Mouth and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. E-commerce632 topics
  2. Social Media602 topics
  3. Online Shopping562 topics
  4. Information Systems391 topic
  5. Technology Acceptance Model391 topic
  6. Consumer Engagement361 topic
  7. Electronic Word-of-Mouth361 topic
  8. Consumer Behavior283 topics
  9. COVID-19241 topic
  10. Pandemic241 topic
  11. Brand Image171 topic
  12. Purchase Decision171 topic
  13. Customer Experience91 topic
  14. Multichannel Retailing91 topic
  15. Brand Equity61 topic
  16. Brand Trust61 topic
  17. Cosmetics51 topic
  18. Entrepreneurial Orientation51 topic
  19. Fashion51 topic
  20. Opportunity Recognition51 topic

Where does Yuniarty Yuniarty work?

Yuniarty Yuniarty's main affiliation in the publication record is Binus University, Indonesia.

How many publications and citations does Yuniarty Yuniarty have?

OpenAlex counts 92 works and 423 citations for Yuniarty Yuniarty, an h-index of 11, ranking #2,634,114 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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