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Topic · Communication

Advertising and Communication Studies

Advertising and Communication Studies is a research topic within Communication. Science Explorer counts 9.8k research works in it since 1954. 5.3% of them reached the world's top 10% most cited for their field and year.

This cluster of papers encompasses a wide range of topics related to communication research, including advertising, digital media, social networks, academic production, and scientific journals. The focus is primarily on the research conducted in Spain and Latin America over several decades.

  • Communication
  • Research
  • Spain
  • Latin America
  • Advertising
  • Digital Media
  • Social Networks
  • Publications
  • Academic Production
  • Scientific Journals
Research works
9.8k
fractional, since 1954
In the world top 10%
525
per year above
Top-10% rate
5.3%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+16%
the tick is no change

Which countries lead Advertising and Communication Studies research?

By volume, Spain and Mexico publish the most (688 and 254 works in 2022–2025).

By volume, 2022–2025

  1. 1 Spain 688 works
  2. 2 Mexico 254 works
  3. 3 Ecuador 199 works
  4. 4 Colombia 151 works
  5. 5 Argentina 109 works
  6. 6 Peru 92 works
  7. 7 United States 52 works
  8. 8 Brazil 51 works
  9. 9 Chile 42 works
  10. 10 Cuba 26 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Spain: 41.3%Mexico: 15.3%Ecuador: 12.0%Colombia: 9.1%6 others listed: 22.3%41%largest
Spain688 · 41.3%Mexico254 · 15.3%Ecuador199 · 12.0%Colombia151 · 9.1%6 others listed372 · 22.3%

Shares of the rows listed above, not of the whole node.

Which institutions lead Advertising and Communication Studies research?

By volume in 2022–2025, Universidad Complutense de Madrid publishes the most Advertising and Communication Studies research, followed by Universidad de Málaga and Universidad Rey Juan Carlos.

By volume, 2022–2025

  1. 1 Universidad Complutense de MadridSpain 81 works
  2. 2 Universidad de MálagaSpain 38 works
  3. 3 Universidad Rey Juan CarlosSpain 38 works
  4. 4 Universidad de SevillaSpain 35 works
  5. 5 Universidad Nacional Autónoma de MéxicoMexico 27 works
  6. 6 Universidad de ValladolidSpain 24 works
  7. 7 Universidad Internacional De La RiojaSpain 21 works
  8. 8 Universitat Autònoma de BarcelonaSpain 21 works
  9. 9 University of AlicanteSpain 20 works
  10. 10 Universidad de MurciaSpain 20 works

Who are the leading researchers in Advertising and Communication Studies?

The most-cited researchers publishing on Advertising and Communication Studies include Francisco José García‐Peñalvo and Carlos Flavián.

  1. 1 Francisco José García‐Peñalvo Spain 1k citations
  2. 2 Carlos Flavián Spain 885 citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

Where is Advertising and Communication Studies research done?

The largest centres of Advertising and Communication Studies research in 2022–2025 are Madrid (Spain), Bogotá (Colombia), Mexico City (Mexico) and Lima (Peru). Among places with at least 20 works in it, it is an unusually large share of all research in Loja, Logroño and Valladolid.

Largest cities, 2022–2025

  1. 1 Madrid Spain 182 works
  2. 2 Bogotá Colombia 73 works
  3. 3 Mexico City Mexico 68 works
  4. 4 Lima Peru 52 works
  5. 5 Barcelona Spain 49 works
  6. 6 Seville Spain 44 works
  7. 7 Buenos Aires Argentina 42 works
  8. 8 Málaga Spain 39 works
  9. 9 Valencia Spain 37 works
  10. 10 Guayaquil Ecuador 34 works

Where it is the local speciality

  1. LojaEC · 20.3 works67×
  2. LogroñoES · 23.2 works54×
  3. ValladolidES · 32.9 works53×
  4. MálagaES · 38.6 works51×
  5. CuencaEC · 32.2 works46×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Advertising and Communication Studies than the world average.

See Advertising and Communication Studies on the map

Where is the best place to study Advertising and Communication Studies?

Among universities, judged by research, Universitat de Barcelona, Universidad Rey Juan Carlos and Universidad de Murcia score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%10%20%mean 11.57%fractional works in this node (log) →share in the world top 10% →Universitat de Barcelona: 14, 15.4%Universidad Rey Juan Carlos: 38, 11.4%Universidad de Murcia: 20, 15.6%Universidad Complutense de Madrid: 81, 8.6%Universidad Internacional De La Rioja: 21, 11.3%Universidade de Santiago de Compostela: 8, 15.1%Universidad de Sevilla: 35, 8.0%University of Castilla-La Mancha: 8, 13.4%Universitat Politècnica de València: 16, 5.3%Universitat Pompeu Fabra: 9, 11.6%Universidad de MurciaUniversitat de Barce…Universidad Rey Juan…Universidad Complute…
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 Universitat de BarcelonaSpain 49.315.4%14.3×14 +50.5%
2 Universidad Rey Juan CarlosSpain 44.311.4%80.2×38 +28.0%
3 Universidad de MurciaSpain 44.115.6%38.5×20 -17.1%
4 Universidad Complutense de MadridSpain 43.38.6%59.8×81 -0.8%
5 Universidad Internacional De La RiojaSpain 42.211.3%90.1×21 +86.5%
6 Universidade de Santiago de CompostelaSpain 41.415.1%15.5×8 +37.8%
7 Universidad de SevillaSpain 39.48.0%36.1×35 +40.7%
8 University of Castilla-La ManchaSpain 38.413.4%18.8×8 +61.6%
9 Universitat Politècnica de ValènciaSpain 36.95.3%24.6×16 +158.8%
10 Universitat Pompeu FabraSpain 36.311.6%30.5×9 +16.4%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Advertising and Communication Studies research growing?

Output in 2018–2022 was 16% higher than in 2013–2017, peaking in 2020. The fastest-growing topics are Advertising and Communication Studies.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.