Management and Marketing Education
Management and Marketing Education is a research topic within Management of Technology and Innovation. Science Explorer counts 15k research works in it since 1950. 19.1% of them reached the world's top 10% most cited for their field and year.
This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
- Experiential Learning
- Marketing Education
- AACSB Accreditation
- Student Engagement
- Teaching Methods
- Curriculum Integration
- Educational Technology
- Learning Outcomes
- Business School Accreditation
- MBA Impact
- Research works
- 15k fractional, since 1950
- In the world top 10%
- 2.8k per year above
- Top-10% rate
- 19.1% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- -8% the tick is no change
Which countries lead Management and Marketing Education research?
By volume, the United States and India publish the most (562 and 132 works in 2022–2025).
By volume, 2022–2025
- 1 United States 562 works
- 2 India 132 works
- 3 United Kingdom 86 works
- 4 Indonesia 81 works
- 5 China 67 works
- 6 Australia 57 works
- 7 Türkiye 53 works
- 8 Malaysia 40 works
- 9 Canada 35 works
- 10 South Africa 28 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Management and Marketing Education research?
By volume in 2022–2025, Vienna University of Economics and Business publishes the most Management and Marketing Education research, followed by Pennsylvania State University and DePaul University.
By volume, 2022–2025
- 1 Vienna University of Economics and BusinessAustria 12 works
- 2 Pennsylvania State UniversityUnited States 10 works
- 3 DePaul UniversityUnited States 6 works
- 4 UNSW SydneyAustralia 6 works
- 5 Universiti Teknologi MARAMalaysia 5 works
- 6 Purdue University West LafayetteUnited States 5 works
- 7 State University of MalangIndonesia 5 works
- 8 University of MissouriUnited States 4 works
- 9 University of Southern CaliforniaUnited States 4 works
- 10 University of South AfricaSouth Africa 4 works
Who are the leading researchers in Management and Marketing Education?
The most-cited researchers publishing on Management and Marketing Education include Marko Sarstedt, Joe F. Hair and R. Duane Ireland.
- 1 Marko Sarstedt Germany 11k citations
- 2 Joe F. Hair United States 4.1k citations
- 3 R. Duane Ireland United States 2.8k citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Management and Marketing Education research done?
The largest centres of Management and Marketing Education research in 2022–2025 are London (United Kingdom), Melbourne (Australia), Vienna (Austria) and Sydney (Australia).
Largest cities, 2022–2025
- 1 London United Kingdom 15 works
- 2 Melbourne Australia 14 works
- 3 Vienna Austria 13 works
- 4 Sydney Australia 13 works
- 5 New York United States 11 works
- 6 Bengaluru India 11 works
- 7 Chicago United States 11 works
- 8 Istanbul Türkiye 10 works
- 9 Jakarta Indonesia 10 works
- 10 State College United States 10 works
Where is the best place to study Management and Marketing Education?
Among universities, judged by research, Vienna University of Economics and Business and Pennsylvania State University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | Vienna University of Economics and BusinessAustria | 55.0 | 2.9% | 90.5× | 12 | -48.5% |
| 2 | Pennsylvania State UniversityUnited States | 45.0 | 10.6% | 6.7× | 10 | -4.2% |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is Management and Marketing Education research growing?
Output in 2018–2022 was 8% lower than in 2013–2017, peaking in 2011. The fastest-growing topics are Management and Marketing Education.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.