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Company · Palo Alto · United States

GfK (United States)

In research, GfK (United States) stands highest in Social Sciences (#3,240 of 16,945 worldwide), Medicine (#9,375 of 17,978 worldwide) and Health Sciences (#11,708 of 20,462 worldwide), over all time.

gfk.com/en-usROR OpenAlex
World rank, 2022–2025
#18,995
of 28,054 · #10,905 all time
Rank in United States
#2,769
of 4,192
Research works
878
▼ 39% vs 2013–17
Citations
18k
20.5 per fractional work
Top-10% rate
13.6%
record average 16.5%
Open access
40%
world 28%

What is GfK (United States) known for in research?

The fields where it stands highest, over all time, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorks
Social SciencesDomain #3,240 of 16,945 25.4%365
MedicineField #9,375 of 17,978 17.1%121
Health SciencesDomain #11,708 of 20,462 15.7%163
Physical SciencesDomain #13,054 of 21,541 13.4%260
Social SciencesField #6,808 of 10,206 23.4%122

Each strip is that field’s whole ranked pool, with the notch where GfK (United States) sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.69× its world share, 3 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.73× its world share, 4 worksBiochemistry, Geneti…Immunology and Microbiology: 0.44× its world share, 0 worksImmunology and Micro…Neuroscience: 1.02× its world share, 2 worksNeurosciencePharmacology, Toxicology and Pharmaceutics: 0.90× its world share, 0 worksPharmacology, Toxico…Chemical Engineering: 1.36× its world share, 0 worksChemical EngineeringChemistry: 0.61× its world share, 1 worksChemistryComputer Science: 0.80× its world share, 6 worksComputer ScienceEarth and Planetary Sciences: 0.38× its world share, 1 worksEarth and Planetary …Energy: 1.21× its world share, 1 worksEnergyEngineering: 0.50× its world share, 8 worksEngineeringEnvironmental Science: 1.02× its world share, 5 worksEnvironmental ScienceMaterials Science: 0.13× its world share, 0 worksMaterials ScienceMathematics: 2.30× its world share, 3 worksMathematicsPhysics and Astronomy: 0.23× its world share, 0 worksPhysics and AstronomyDentistry: 0.11× its world share, 0 worksDentistryHealth Professions: 0.88× its world share, 2 worksHealth ProfessionsMedicine: 0.58× its world share, 12 worksMedicineNursing: 1.14× its world share, 1 worksNursingArts and Humanities: 2.70× its world share, 8 worksArts and HumanitiesBusiness, Management and Accounting: 1.27× its world share, 4 worksBusiness, Management…Decision Sciences: 1.48× its world share, 2 worksDecision SciencesEconomics, Econometrics and Finance: 4.37× its world share, 10 worksEconomics, Econometr…Psychology: 1.35× its world share, 4 worksPsychologySocial Sciences: 1.88× its world share, 25 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Economics, Econometrics and Finance, 4.4×. Every wedge is a field page.

Who are the top researchers at GfK (United States)?

Ranked on the composite score, Stan Lipovetsky and Ronald W. Crites lead among researchers whose main affiliation is GfK (United States).

  1. 1 Stan Lipovetsky United States · #213,860 worldwide 194 citations · 46 works
  2. 2 Ronald W. Crites United States · #886,613 worldwide 24 citations · 20 works
All ranked researchers at GfK (United States)

Which keywords describe research at GfK (United States)?

By fractional works in 2022–2025, weighted toward what it does more of than the world: International Relations, International Trade, Sovereign Debt Crises, Climate Change, Economic Diplomacy, Foreign Policy, Learning Environments and Economic Growth.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Climate Change6▲ 2.1×27 topics
  2. International Relations5▲ 19×7 topics
  3. Sustainability4▲ 1.74×13 topics
  4. Sustainable Development3▲ 1.97×12 topics
  5. International Trade3▲ 21×3 topics
  6. Renewable Energy3▲ 2.1×10 topics
  7. Economic Growth3▲ 3.5×7 topics
  8. Sovereign Debt Crises3▲ 67×2 topics
  9. Economic Diplomacy3▲ 208×1 topic
  10. Foreign Policy3▲ 63×1 topic
  11. Literature3▲ 4.5×4 topics
  12. Identity2▲ 3.3×9 topics
  13. Learning Environments2▲ 81×2 topics
  14. Ethnicity2▲ 5.8×2 topics
  15. History2▲ 3.2×4 topics
  16. Culture2▲ 3.4×2 topics
  17. Philosophy2▲ 4.2×2 topics
  18. Science2▲ 7.4×3 topics
  19. Environmental Sustainability2▲ 11×2 topics
  20. Indigenous Knowledge2▲ 18×2 topics
  21. Islam2▲ 8.0×1 topic
  22. Regional Development2▲ 4.9×3 topics
  23. Social Influence2▲ 7.8×1 topic
  24. Engineering Design2▲ 24×2 topics
  25. Environmental Policy2▲ 7.9×4 topics
  26. Ethnomusicology2▲ 40×2 topics
  27. Governance2▲ 5.1×5 topics
  28. Teaching Methods2▲ 11×2 topics
  29. Firm Performance2▲ 8.2×3 topics
  30. Cultural Conservation2▲ 56×1 topic
  31. Cultural Transmission2▲ 18×3 topics
  32. Data Science2▲ 13×2 topics
  33. Ecomusicology2▲ 61×1 topic
  34. Student Attitudes1▲ 13×2 topics
  35. Educational Methods1▲ 217×1 topic
  36. Fiscal Decentralization1▲ 11×2 topics
  37. Historical Sources1▲ 74×1 topic
  38. Mathematics Education1▲ 28×1 topic
  39. Pedagogical Research1▲ 217×1 topic
  40. Transport Policy1▲ 9.7×1 topic

Which research topics does GfK (United States) publish most on?

By volume in 2022–2025: Balkan and Eastern European Studies, Linguistic, Cultural, and Literary Studies, Diverse Musicological Studies and History and Theory of Mathematics.

Balkan and Eastern European Studies: 3 fractional worksLinguistic, Cultural, and Literary Studies: 2 fractional worksDiverse Musicological Studies: 2 fractional worksHistory and Theory of Mathematics: 1 fractional worksEducation, Psychology, and Social Research: 1 fractional worksLegal and Regulatory Analysis: 1 fractional worksCinema and Media Studies1Cinema and Media Studies: 1 fractional worksBig Data and Business Intelligence: 1 fractional worksEducational Robotics and Engineering: 1 fractional worksGut microbiota and health1Gut microbiota and health: 1 fractional works
Economics and EconometricsSociology and Political ScienceMusicTheoretical Computer Science5 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Balkan and Eastern European Studies Economics and Econometrics 3 works
  2. 2 Linguistic, Cultural, and Literary Studies Sociology and Political Science 2 works
  3. 3 Diverse Musicological Studies Music 2 works
  4. 4 History and Theory of Mathematics Theoretical Computer Science 1 works
  5. 5 Education, Psychology, and Social Research Education 1 works
  6. 6 Legal and Regulatory Analysis Transportation 1 works
  7. 7 Cinema and Media Studies Economics and Econometrics 1 works
  8. 8 Big Data and Business Intelligence Management Information Systems 1 works
  9. 9 Educational Robotics and Engineering Artificial Intelligence 1 works
  10. 10 Gut microbiota and health Molecular Biology 1 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available40.0%not open60.0%

World: 28% of research is openly available.

with international co-authors26.4%domestic only73.6%

World: 19% is written across borders.

How has GfK (United States)'s research output changed?

Output in 2018–2022 was 39% lower than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Palo Alto

All research institutions in Palo Alto

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.