Consumer Market Behavior and Pricing
Consumer Market Behavior and Pricing is a research topic within Marketing. Science Explorer counts 33k research works in it since 1950. 31.9% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.
- Retail Economics
- Marketing Strategies
- Consumer Behavior
- Online Advertising
- Price Perception
- Brand Loyalty
- Store Brands
- Market Competition
- Consumer Choice
- E-commerce
- Research works
- 33k fractional, since 1950
- In the world top 10%
- 10k per year above
- Top-10% rate
- 31.9% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +1% the tick is no change
Which countries lead Consumer Market Behavior and Pricing research?
By volume, the United States and China publish the most (1.3k and 1k works in 2022–2025).
By volume, 2022–2025
- 1 United States 1.3k works
- 2 China 1k works
- 3 India 349 works
- 4 Germany 284 works
- 5 United Kingdom 206 works
- 6 Canada 140 works
- 7 Japan 131 works
- 8 France 123 works
- 9 Türkiye 104 works
- 10 Italy 104 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Consumer Market Behavior and Pricing research?
By volume in 2022–2025, University of Science and Technology of China publishes the most Consumer Market Behavior and Pricing research, followed by Columbia University and Cornell University.
By volume, 2022–2025
- 1 University of Science and Technology of ChinaChina 31 works
- 2 Columbia UniversityUnited States 24 works
- 3 Cornell UniversityUnited States 24 works
- 4 University of ChicagoUnited States 21 works
- 5 Hong Kong Polytechnic UniversityHong Kong 21 works
- 6 Tsinghua UniversityChina 20 works
- 7 New York UniversityUnited States 20 works
- 8 University of TorontoCanada 20 works
- 9 The University of Texas at DallasUnited States 19 works
- 10 Stanford UniversityUnited States 18 works
Who are the leading researchers in Consumer Market Behavior and Pricing?
The most-cited researchers publishing on Consumer Market Behavior and Pricing include Marko Sarstedt, Daron Acemoğlu and Richard Blundell.
- 1 Marko Sarstedt Germany 11k citations
- 2 Daron Acemoğlu United States 5.7k citations
- 3 Richard Blundell United Kingdom 5.2k citations
- 4 Michael I. Jordan United States 4.8k citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Consumer Market Behavior and Pricing research done?
The largest centres of Consumer Market Behavior and Pricing research in 2022–2025 are Beijing (China), Shanghai (China), Nanjing (China) and New York (United States).
Largest cities, 2022–2025
Where is the best place to study Consumer Market Behavior and Pricing?
Among universities, judged by research, Hong Kong Polytechnic University, University of Science and Technology of China and South China University of Technology score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | Hong Kong Polytechnic UniversityHong Kong | 65.5 | 45.5% | 4.7× | 21 | -3.9% |
| 2 | University of Science and Technology of ChinaChina | 62.3 | 39.3% | 5.2× | 31 | +27.3% |
| 3 | South China University of TechnologyChina | 59.9 | 41.5% | 3.2× | 17 | +237.8% |
| 4 | The University of Texas at DallasUnited States | 58.4 | 26.2% | 19.1× | 19 | +28.9% |
| 5 | University of South AustraliaAustralia | 58.2 | 37.4% | 9.4× | 10 | +24.0% |
| 6 | Tianjin UniversityChina | 56.8 | 46.0% | 2.6× | 15 | +146.0% |
| 7 | Renmin University of ChinaChina | 56.5 | 30.0% | 9.8× | 16 | +5.2% |
| 8 | Zhongnan University of Economics and LawChina | 53.4 | 32.0% | 17.6× | 9 | +64.6% |
| 9 | Southwestern University of Finance and EconomicsChina | 52.9 | 32.3% | 12.1× | 9 | +51.9% |
| 10 | Chinese University of Hong Kong, ShenzhenChina | 52.5 | 21.4% | 13.1× | 12 | +60.0% |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is Consumer Market Behavior and Pricing research growing?
Output in 2018–2022 was 1% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Consumer Market Behavior and Pricing.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.