Corporate Identity and Reputation
Corporate Identity and Reputation is a research topic within Strategy and Management. Science Explorer counts 10k research works in it since 1953. 23.5% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the dimensions, antecedents, and consequences of corporate reputation, with a focus on its impact on sustained superior financial performance. It delves into topics such as organizational identity, stakeholder perception, brand management, crisis management, and the influence of media on reputation. The literature also examines the relationship between corporate reputation and market value, as well as the role of customer perspective in shaping reputation.
- Corporate Reputation
- Financial Performance
- Organizational Identity
- Stakeholder Perception
- Brand Management
- Reputation Measurement
- Media Influence
- Customer Perspective
- Crisis Management
- Market Value
- Research works
- 10k fractional, since 1953
- In the world top 10%
- 2.4k per year above
- Top-10% rate
- 23.5% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +9% the tick is no change
Which countries lead Corporate Identity and Reputation research?
By volume, Türkiye and the United States publish the most (284 and 175 works in 2022–2025).
By volume, 2022–2025
- 1 Türkiye 284 works
- 2 United States 175 works
- 3 China 166 works
- 4 Brazil 93 works
- 5 Germany 84 works
- 6 United Kingdom 71 works
- 7 Indonesia 65 works
- 8 India 65 works
- 9 Spain 57 works
- 10 Poland 53 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Corporate Identity and Reputation research?
By volume in 2022–2025, Marmara University publishes the most Corporate Identity and Reputation research, followed by Sivas Cumhuriyet Üniversitesi and Selçuk University.
By volume, 2022–2025
- 1 Marmara UniversityTürkiye 8 works
- 2 Sivas Cumhuriyet ÜniversitesiTürkiye 7 works
- 3 Selçuk UniversityTürkiye 7 works
- 4 Ankara Hacı Bayram Veli UniversityTürkiye 7 works
- 5 Atatürk UniversityTürkiye 6 works
- 6 Düzce ÜniversitesiTürkiye 6 works
- 7 Muğla UniversityTürkiye 6 works
- 8 Kütahya Dumlupınar ÜniversitesiTürkiye 6 works
- 9 Universiti Putra MalaysiaMalaysia 6 works
- 10 Ankara Sosyal Bilimler ÜniversitesiTürkiye 5 works
Who are the leading researchers in Corporate Identity and Reputation?
The most-cited researchers publishing on Corporate Identity and Reputation include Marko Sarstedt and Kevin Lane Keller.
- 1 Marko Sarstedt Germany 11k citations
- 2 Kevin Lane Keller United States 3.2k citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Corporate Identity and Reputation research done?
The largest centres of Corporate Identity and Reputation research in 2022–2025 are Istanbul (Türkiye), Ankara (Türkiye), Beijing (China) and London (United Kingdom). Among places with at least 20 works in it, it is an unusually large share of all research in Istanbul.
Largest cities, 2022–2025
Where it is the local speciality
- IstanbulTR · 62.3 works7.3×
Location quotient: how much more of its research is in Corporate Identity and Reputation than the world average.
Is Corporate Identity and Reputation research growing?
Output in 2018–2022 was 9% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Corporate Identity and Reputation.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.