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Topic · Marketing

Environmental Sustainability in Business

Environmental Sustainability in Business is a research topic within Marketing. Science Explorer counts 47k research works in it since 1952. 41.4% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the drivers, impacts, and implications of green consumer behavior, environmental innovation, and sustainable business practices. It delves into topics such as corporate environmental strategy, green marketing, ethical consumption, and the influence of stakeholders on sustainability practices. The research also investigates the relationship between consumer behavior and environmental management, aiming to understand the motivations and barriers to green consumption.

  • Green Consumption
  • Environmental Innovation
  • Sustainable Business
  • Consumer Behavior
  • Corporate Environmental Strategy
  • Green Marketing
  • Sustainability Practices
  • Eco-Innovation
  • Ethical Consumption
  • Environmental Management
Research works
47k
fractional, since 1952
In the world top 10%
19k
per year above
Top-10% rate
41.4%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+104%
the tick is no change

Which countries lead Environmental Sustainability in Business research?

By volume, China and India publish the most (3.8k and 1.5k works in 2022–2025).

By volume, 2022–2025

  1. 1 China 3.8k works
  2. 2 India 1.5k works
  3. 3 Indonesia 1.3k works
  4. 4 United States 1k works
  5. 5 Türkiye 679 works
  6. 6 Malaysia 647 works
  7. 7 United Kingdom 646 works
  8. 8 Italy 620 works
  9. 9 Brazil 617 works
  10. 10 Spain 514 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

China: 33.4%India: 13.6%Indonesia: 11.1%United States: 8.9%6 others listed: 32.9%33%largest
China3,777 · 33.4%India1,543 · 13.6%Indonesia1,259 · 11.1%United States1,009 · 8.9%6 others listed3,724 · 32.9%

Shares of the rows listed above, not of the whole node.

Which institutions lead Environmental Sustainability in Business research?

By volume in 2022–2025, Universiti Teknologi MARA publishes the most Environmental Sustainability in Business research, followed by Jiangsu University and Bucharest University of Economic Studies.

Who are the leading researchers in Environmental Sustainability in Business?

The most-cited researchers publishing on Environmental Sustainability in Business include Kannan Govindan and Joseph Sarkis.

  1. 1 Kannan Govindan Denmark 2.7k citations
  2. 2 Joseph Sarkis United States 2.5k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

Where is Environmental Sustainability in Business research done?

The largest centres of Environmental Sustainability in Business research in 2022–2025 are Beijing (China), Nanjing (China), Jakarta (Indonesia) and Shanghai (China). Among places with at least 20 works in it, it is an unusually large share of all research in Jitra.

Largest cities, 2022–2025

  1. 1 Beijing China 501 works
  2. 2 Nanjing China 256 works
  3. 3 Jakarta Indonesia 254 works
  4. 4 Shanghai China 253 works
  5. 5 Wuhan China 202 works
  6. 6 Xi'an China 181 works
  7. 7 Seoul South Korea 158 works
  8. 8 Istanbul Türkiye 156 works
  9. 9 Hangzhou China 148 works
  10. 10 Guangzhou China 148 works

Where it is the local speciality

  1. JitraMY · 36.7 works11×
← less than its size predictsmore →

Location quotient: how much more of its research is in Environmental Sustainability in Business than the world average.

See Environmental Sustainability in Business on the map

Where is the best place to study Environmental Sustainability in Business?

Among universities, judged by research, University of Business and Technology, Zhongnan University of Economics and Law and Abu Dhabi University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%25%50%75%mean 61.26%fractional works in this node (log) →share in the world top 10% →University of Business and Technology: 37, 61.4%Zhongnan University of Economics and Law: 32, 69.9%Abu Dhabi University: 16, 71.2%Southwestern University of Finance and Economics: 34, 63.8%Lappeenranta-Lahti University of Technology: 19, 65.8%University of International Business and Economics: 27, 59.6%Northern University of Malaysia: 37, 45.4%Parthenope University of Naples: 22, 62.6%Dongbei University of Finance and Economics: 23, 59.5%Taylor's University: 18, 53.4%Abu Dhabi UniversityZhongnan University …Southwestern Univers…University of Busine…
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 University of Business and TechnologySaudi Arabia 86.161.4%21.3×37 +367.4%
2 Zhongnan University of Economics and LawChina 80.569.9%17.0×32 +291.8%
3 Abu Dhabi UniversityUnited Arab Emirates 79.071.2%11.5×16 +254.8%
4 Southwestern University of Finance and EconomicsChina 77.963.8%13.1×34 +176.3%
5 Lappeenranta-Lahti University of TechnologyFinland 76.765.8%10.0×19 +314.9%
6 University of International Business and EconomicsChina 75.559.6%15.4×27 +457.6%
7 Northern University of MalaysiaMalaysia 73.645.4%11.2×37 +196.6%
8 Parthenope University of NaplesItaly 72.362.6%14.8×22 +158.5%
9 Dongbei University of Finance and EconomicsChina 71.759.5%20.4×23 +168.8%
10 Taylor's UniversityMalaysia 71.553.4%11.2×18 +445.6%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Environmental Sustainability in Business research growing?

Output in 2018–2022 was 104% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Environmental Sustainability in Business.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.