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Company · Bielefeld · Germany

Kantar (Germany)

kantaremnid.deROR OpenAlex
Research works
69
▼ 80% vs 2018-21
Citations
427
6.2 per fractional work
Top-10% rate
2.9%
all institutions 10.0%
Open access
34%
world 40%
International
34%
world 18%
Kantar (Germany)

Not ranked overall: Kantar (Germany) is under the volume floor below which an excellence rate is noise. Not ranked is not the same as ranked last.

Which fields of science does Kantar (Germany) work in?

In all years, 45% of research at Kantar (Germany) is in Social Sciences, 44% in Health Sciences. Its largest fields are Medicine (34%), Social Sciences (20%), Business, Management and Accounting (14%). It does 1.9× the world's share of Social Sciences.

Social Sciences: 31 fractional works · 44.5% of its workSocial Sciences: 14 fractional works · 20.3% of its workSociology and Political Science: 7 fractional works · 10.8% of its workSafety Research: 1 fractional works · 1.7% of its workEducation: 1 fractional works · 1.5% of its workHealth: 1 fractional works · 1.4% of its workLaw: 1 fractional works · 1.4% of its workCommunication: 1 fractional works · 1.2% of its workTransportation: 1 fractional works · 1.2% of its workPolitical Science and International Relations: 0 fractional works · 0.6% of its workDemography: 0 fractional works · 0.5% of its workBusiness, Management and Accounting: 10 fractional works · 14.0% of its workStrategy and Management: 5 fractional works · 7.7% of its workMarketing: 2 fractional works · 3.5% of its workManagement of Technology and Innovation: 1 fractional works · 1.6% of its workOrganizational Behavior and Human Resource Management: 1 fractional works · 1.2% of its workEconomics, Econometrics and Finance: 4 fractional works · 5.2% of its workEconomics and Econometrics: 3 fractional works · 5.0% of its workFinance: 0 fractional works · 0.2% of its workPsychology: 2 fractional works · 3.0% of its workClinical Psychology: 1 fractional works · 1.5% of its workSocial Psychology: 1 fractional works · 1.0% of its workNeuropsychology and Physiological Psychology: 0 fractional works · 0.5% of its workSmaller subfields together: 0 fractional works · 0.0% of its workArts and Humanities: 1 fractional works · 1.0% of its workHistory and Philosophy of Science: 1 fractional works · 1.0% of its workSmaller subfields together: 0 fractional works · 0.1% of its workDecision Sciences: 1 fractional works · 1.0% of its workInformation Systems and Management: 1 fractional works · 1.0% of its workHealth Sciences: 31 fractional works · 44.4% of its workMedicine: 24 fractional works · 34.4% of its workEndocrinology, Diabetes and Metabolism: 4 fractional works · 6.0% of its workPulmonary and Respiratory Medicine: 3 fractional works · 3.7% of its workSurgery: 2 fractional works · 2.9% of its workOncology: 2 fractional works · 2.7% of its workPublic Health, Environmental and Occupational Health: 2 fractional works · 2.5% of its workPathology and Forensic Medicine: 2 fractional works · 2.3% of its workRheumatology: 2 fractional works · 2.3% of its workEpidemiology: 1 fractional works · 1.6% of its workPhysiology: 1 fractional works · 1.5% of its workCardiology and Cardiovascular Medicine: 1 fractional works · 1.2% of its workGenetics: 1 fractional works · 1.0% of its workReproductive Medicine: 1 fractional works · 1.0% of its workRadiology, Nuclear Medicine and Imaging: 1 fractional works · 0.9% of its workPediatrics, Perinatology and Child Health: 0 fractional works · 0.7% of its workFamily Practice: 0 fractional works · 0.6% of its workOrthopedics and Sports Medicine: 0 fractional works · 0.6% of its workOphthalmology: 0 fractional works · 0.6% of its workHepatology: 0 fractional works · 0.4% of its workPharmacology: 0 fractional works · 0.3% of its workHematology: 0 fractional works · 0.3% of its workEmergency Medicine: 0 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 1.2% of its workHealth Professions: 7 fractional works · 9.8% of its workGeneral Health Professions: 6 fractional works · 9.3% of its workRadiological and Ultrasound Technology: 0 fractional works · 0.5% of its workDentistry: 0 fractional works · 0.3% of its workOral Surgery: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.1% of its workLife Sciences: 5 fractional works · 7.0% of its workBiochemistry, Genetics and Molecular Biology: 2 fractional works · 3.5% of its workMolecular Biology: 2 fractional works · 2.2% of its workGenetics: 1 fractional works · 1.3% of its workImmunology and Microbiology: 1 fractional works · 1.5% of its workImmunology: 1 fractional works · 1.0% of its workParasitology: 0 fractional works · 0.5% of its workNeuroscience: 1 fractional works · 1.2% of its workCognitive Neuroscience: 1 fractional works · 1.2% of its workPharmacology, Toxicology and Pharmaceutics: 0 fractional works · 0.7% of its workToxicology: 0 fractional works · 0.5% of its workPharmacology: 0 fractional works · 0.2% of its workPhysical Sciences: 3 fractional works · 4.1% of its workEnvironmental Science: 1 fractional works · 1.7% of its workHealth, Toxicology and Mutagenesis: 1 fractional works · 1.7% of its workMathematics: 1 fractional works · 1.5% of its workStatistics and Probability: 1 fractional works · 1.2% of its workModeling and Simulation: 0 fractional works · 0.3% of its workComputer Science: 0 fractional works · 0.6% of its workHuman-Computer Interaction: 0 fractional works · 0.3% of its workInformation Systems: 0 fractional works · 0.2% of its workEngineering: 0 fractional works · 0.3% of its workAutomotive Engineering: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.0% of its workALL ITS WORKKantar (Germany)69fractional works, all years
Life Sciences7%Physical Sciences4%Health Sciences44%Social Sciences45%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in all years. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 17 fields, with their numbers
    1. Social Sciences1420.3%
    2. Business, Management and Accounting1014.0%
    3. Economics, Econometrics and Finance45.2%
    4. Psychology23.0%
    5. Arts and Humanities11.0%
    6. Decision Sciences11.0%
    1. Medicine2434.4%
    2. Health Professions79.8%
    3. Dentistry00.3%
    1. Biochemistry, Genetics and Molecular Biology23.5%
    2. Immunology and Microbiology11.5%
    3. Neuroscience11.2%
    4. Pharmacology, Toxicology and Pharmaceutics00.7%
    1. Environmental Science11.7%
    2. Mathematics11.5%
    3. Computer Science00.6%
    4. Engineering00.3%
All of science, and how each field's share has moved since 1950: the Science domain explorer

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Biochemistry, Genetics and Molecular Biology: 0.51× its world share, 0 worksBiochemistry, Geneti…Engineering: 0.33× its world share, 0 worksEngineeringMathematics: 4.16× its world share, 0 worksMathematicsMedicine: 0.69× its world share, 0 worksMedicineBusiness, Management and Accounting: 1.52× its world share, 0 worksBusiness, Management…Psychology: 3.46× its world share, 0 worksPsychologySocial Sciences: 4.65× its world share, 2 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Social Sciences, 4.7×. Every wedge is a field page.

All 7 fields, with their numbers
  1. Social Sciences4.65×2 works
  2. Mathematics4.16×0 works
  3. Psychology3.46×0 works
  4. Business, Management and Accounting1.52×0 works
  5. Medicine0.69×0 works
  6. Biochemistry, Genetics and Molecular Biology0.51×0 works
  7. Engineering0.33×0 works

Who are the top researchers at Kantar (Germany)?

Ranked on the quality score, Marc Pignot, Ulrich Schneekloth and Constanze Cholmakow-Bodechtel lead among researchers whose main affiliation is Kantar (Germany).

  1. 1 Marc Pignot Germany · #1,557,942 worldwide 638 citations · 64 works
  2. 2 Ulrich Schneekloth Germany · #2,126,039 worldwide 484 citations · 46 works
  3. 3 Constanze Cholmakow-Bodechtel Germany · #2,535,324 worldwide 250 citations · 17 works
  4. 4 Peter Potthoff Germany · #2,719,446 worldwide 2.7k citations · 162 works
  5. 5 Hartmut Scheffler Germany · #2,930,734 worldwide 48 citations · 15 works
  6. 6 G Pisa Germany · #3,387,175 worldwide 167 citations · 19 works
  7. 7 Monika Pupeter Germany · #3,439,148 worldwide 36 citations · 19 works
  8. 8 F. Eichmann Germany · #4,045,592 worldwide 390 citations · 46 works
All ranked researchers at Kantar (Germany)

What are the most cited papers from Kantar (Germany)?

The most cited paper from Kantar (Germany) is "The Fifth German Oral Health Study (Fünfte Deutsche Mundgesundheitsstudie, DMS V) – rationale, design, and methods" (the DMS V Surveillance Investigators’ Group, Rainer A. Jordan, Constanze Bodechtel et al., 2014), with 194 citations. Next come "Assessing patients' anticoagulation preferences for the treatment of cancer-associated thrombosis using conjoint methodology" (107) and "How representative of a general type 2 diabetes population are patients included in cardiovascular outcome trials with SGLT2 inhibitors? A large European observational study" (87).

Most cited papers
#PaperReleasedCitations
1 The Fifth German Oral Health Study (Fünfte Deutsche Mundgesundheitsstudie, DMS V) – rationale, design, and methods the DMS V Surveillance Investigators’ Group, Rainer A. Jordan, Constanze Bodechtel et al. · BMC Oral Health Open access Dec 2014 194
2 Assessing patients' anticoagulation preferences for the treatment of cancer-associated thrombosis using conjoint methodology Simon I. R. Noble, Axel C. Matzdorff, Anthony Maraveyas et al. · Haematologica Open access 20 Aug 2015 107
3 How representative of a general type 2 diabetes population are patients included in cardiovascular outcome trials with SGLT2 inhibitors? A large European observational study Kåre I. Birkeland, Johan Bodegård, Anna Norhammar et al. · Diabetes Obesity and Metabolism Open access 9 Dec 2018 87
4 First Real-World Insights into Belimumab Use and Outcomes in Routine Clinical Care of Systemic Lupus Erythematosus in Germany: Results from the OBSErve Germany Study Andreas Schwarting, Johann Oltmann Schroeder, Tobias Alexander et al. · Rheumatology and Therapy Open access Nov 2016 87
5 Study protocol of the German Study on Tobacco Use (DEBRA): a national household survey of smoking behaviour and cessation Sabrina Kastaun, Jamie Brown, Leonie S. Brose et al. · BMC Public Health Open access 2 May 2017 67
All 70 most cited papers, with filters and sorting

Which keywords describe research at Kantar (Germany)?

By fractional works in all years, weighted toward what it does more of than the world: Customer Relationship Management, Information Technology, Digital Capital, Value Chains, Quality of Life, Cardiovascular Disease, Health Outcomes and Glycemic Control.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in all years in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Customer Relationship Management5▲ 80×2 topics
  2. Information Technology5▲ 25×2 topics
  3. Digital Capital5▲ 227×1 topic
  4. Value Chains5▲ 227×1 topic
  5. Quality of Life5▲ 5.1×11 topics
  6. Epidemiology4▲ 1.48×18 topics
  7. Cardiovascular Disease4▲ 5.2×8 topics
  8. Glycemic Control3▲ 30×4 topics
  9. Health Outcomes3▲ 19×4 topics
  10. Public Health3▲ 2.9×5 topics
  11. Clinical Trials3▲ 6.1×7 topics
  12. Cost-effectiveness Analysis3▲ 50×1 topic
  13. Health Utility Measures3▲ 50×1 topic
  14. Insulin Therapy2▲ 33×3 topics
  15. Consumer Behavior2▲ 9.4×4 topics
  16. Mental Health2▲ 3.0×4 topics
  17. Social Support2▲ 7.3×3 topics
  18. Diabetes2▲ 5.8×6 topics
  19. Artificial Intelligence2▲ 3.5×2 topics
  20. Big Data2▲ 5.3×2 topics
  21. Biomarkers2▲ 4.7×5 topics
  22. Depression2▲ 3.8×5 topics
  23. Heart Failure2▲ 6.3×4 topics
  24. Chemotherapy2▲ 3.7×6 topics
  25. Clinical Guidelines2▲ 8.4×3 topics
  26. E-commerce2▲ 8.3×2 topics
  27. Psychosocial Work Environment2▲ 99×1 topic
  28. Work-related Stress2▲ 43×1 topic
  29. Cardiovascular Outcomes2▲ 54×1 topic
  30. Cardiovascular Risk2▲ 6.7×4 topics
  31. Chronic Disease2▲ 14×3 topics
  32. Glucose Control2▲ 54×1 topic
  33. Type 2 Diabetes2▲ 13×2 topics
  34. Diagnostic Criteria2▲ 10×3 topics
  35. Digital Transformation2▲ 7.9×3 topics
  36. Surveillance2▲ 14×2 topics
  37. Multiple Sclerosis1▲ 61×1 topic
  38. Neuromyelitis Optica1▲ 61×1 topic
  39. Autoantibodies1▲ 8.0×3 topics
  40. Business Ethics1▲ 35×3 topics

Which research topics does Kantar (Germany) publish most on?

By volume in 2022-now: Conflict Management and Negotiation, Peacebuilding and International Security, Urban Transport and Accessibility and Transportation and Mobility Innovations.

Conflict Management and Negotiation: 0 fractional worksPeacebuilding and International Security: 0 fractional worksUrban Transport and Accessibility: 0 fractional worksTransportation and Mobility Innovations: 0 fractional worksHealth disparities and outcomes: 0 fractional worksEmergency and Acute Care Studies: 0 fractional worksSharing Economy and Plat…0Sharing Economy and Platforms: 0 fractional worksMedia Studies and Communication: 0 fractional worksPublic Relations and Crisis Communication: 0 fractional worksPsychiatric care and men…0Psychiatric care and mental health services: 0 fractional works
Sociology and Political ScienceTransportationAutomotive EngineeringHealth4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Conflict Management and Negotiation Sociology and Political Science 0 works
  2. 2 Peacebuilding and International Security Sociology and Political Science 0 works
  3. 3 Urban Transport and Accessibility Transportation 0 works
  4. 4 Transportation and Mobility Innovations Automotive Engineering 0 works
  5. 5 Health disparities and outcomes Health 0 works
  6. 6 Emergency and Acute Care Studies Emergency Medicine 0 works
  7. 7 Sharing Economy and Platforms Marketing 0 works
  8. 8 Media Studies and Communication Communication 0 works
  9. 9 Public Relations and Crisis Communication Communication 0 works
  10. 10 Psychiatric care and mental health services Clinical Psychology 0 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available34.1%not open65.9%

World: 40% of research is openly available.

with international co-authors34.4%domestic only65.6%

World: 18% is written across borders.

How has Kantar (Germany)'s research output changed?

Output in 2022-2025 was 80% lower than in 2018-2021.

2005201020152020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Kantar (Germany) as a percentage of every work published that year, 0.0000015% in 2023.

0.00020%0.00040%Kantar (Germany)0.0000090% in 202420102020

Fractional works of Kantar (Germany) over all fractional works that year. How the balance of science has shifted.

Other research institutions in Bielefeld

All research institutions in Bielefeld

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners have tabs of their own, above.

Discussion

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