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Topic · Marketing

American History and Culture

American History and Culture is a research topic within Marketing. Science Explorer counts 16k research works in it since 1950. 10.4% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the historical development of branding and marketing strategies, including the evolution of consumer goods, globalization of markets, entrepreneurship, and the significance of trademarks. It delves into the impact of advertising, product differentiation, and the expansion of markets on the growth of multinational enterprises.

  • Branding
  • Marketing
  • History
  • Consumer Goods
  • Globalization
  • Trademark
  • Entrepreneurship
  • Advertising
  • Product Differentiation
  • Market Expansion
Research works
16k
fractional, since 1950
In the world top 10%
1.6k
per year above
Top-10% rate
10.4%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
-1%
the tick is no change

Which countries lead American History and Culture research?

By volume, the United States and the United Kingdom publish the most (882 and 85 works in 2022–2025).

By volume, 2022–2025

  1. 1 United States 882 works
  2. 2 United Kingdom 85 works
  3. 3 Canada 41 works
  4. 4 France 26 works
  5. 5 Germany 18 works
  6. 6 Russia 15 works
  7. 7 Australia 13 works
  8. 8 China 9 works
  9. 9 Italy 9 works
  10. 10 Spain 8 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

United States: 79.8%United Kingdom: 7.7%Canada: 3.7%France: 2.4%6 others listed: 6.4%80%largest
United States882 · 79.8%United Kingdom85 · 7.7%Canada41 · 3.7%France26 · 2.4%6 others listed71 · 6.4%

Shares of the rows listed above, not of the whole node.

Which institutions lead American History and Culture research?

By volume in 2022–2025, Film Independent publishes the most American History and Culture research, followed by University of Chicago and University of California, Santa Barbara.

By volume, 2022–2025

  1. 1 Film IndependentUnited States 16 works
  2. 2 University of ChicagoUnited States 10 works
  3. 3 University of California, Santa BarbaraUnited States 9 works
  4. 4 University of North Carolina at Chapel HillUnited States 8 works
  5. 5 Yale UniversityUnited States 8 works
  6. 6 Pennsylvania State UniversityUnited States 7 works
  7. 7 Central Michigan UniversityUnited States 7 works
  8. 8 Brigham Young UniversityUnited States 7 works
  9. 9 University of CambridgeUnited Kingdom 7 works
  10. 10 University of South CarolinaUnited States 7 works

Where is American History and Culture research done?

The largest centres of American History and Culture research in 2022–2025 are New York (United States), Los Angeles (United States), Washington D.C. (United States) and Chicago (United States).

Largest cities, 2022–2025

  1. 1 New York United States 29 works
  2. 2 Los Angeles United States 25 works
  3. 3 Washington D.C. United States 24 works
  4. 4 Chicago United States 19 works
  5. 5 London United Kingdom 16 works
  6. 6 Boston United States 12 works
  7. 7 Santa Barbara United States 9 works
  8. 8 Atlanta United States 8 works
  9. 9 Baton Rouge United States 8 works
  10. 10 Baltimore United States 8 works
See American History and Culture on the map

Where is the best place to study American History and Culture?

Among universities, judged by research, University of California, Santa Barbara and University of Chicago score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 University of California, Santa BarbaraUnited States 21.40.0%24.7×9 +23.5%
2 University of ChicagoUnited States 8.20.0%10.6×10 -41.8%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is American History and Culture research growing?

Output in 2018–2022 was 1% lower than in 2013–2017, peaking in 2019. The fastest-growing topics are American History and Culture.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.