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Institution · Seoul · South Korea

Korea Advertising Society

In research, Korea Advertising Society stands highest in Social Sciences (#10,278 of 10,521 worldwide) and Health Sciences (#11,812 of 11,982 worldwide), 2022–2025. Relative to its size it is most specialised in Pediatrics, Perinatology and Child Health and Health Professions — Pediatrics, Perinatology and Child Health is 19.8× its share of world research.

koads.or.krROR OpenAlex
World rank, 2022–2025
#25,833
of 28,054 · #37,592 all time
Rank in South Korea
#405
of 417
Research works
455
▲ 159% vs 2013–17
Citations
1.6k
3.5 per fractional work
Top-10% rate
2.8%
record average 16.5%
Open access
79%
world 28%

What is Korea Advertising Society known for in research?

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #10,278 of 10,521 4.4%67 #14178
Health SciencesDomain #11,812 of 11,982 1.6%86 #19412

Each strip is that field’s whole ranked pool, with the notch where Korea Advertising Society sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

What does Korea Advertising Society specialise in?

Where its research is concentrated relative to its size: Pediatrics, Perinatology and Child Health takes 19.8× the share of its output that it takes of world research.

  1. Pediatrics, Perinatology and Child HealthSubfield · 29.8 works20×
  2. Health ProfessionsField · 29.9 works5.6×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 2.35× its world share, 23 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.40× its world share, 4 worksBiochemistry, Geneti…Immunology and Microbiology: 0.30× its world share, 1 worksImmunology and Micro…Neuroscience: 0.37× its world share, 1 worksNeurosciencePharmacology, Toxicology and Pharmaceutics: 2.57× its world share, 2 worksPharmacology, Toxico…Computer Science: 0.65× its world share, 10 worksComputer ScienceEarth and Planetary Sciences: 0.16× its world share, 0 worksEarth and Planetary …Energy: 0.18× its world share, 0 worksEnergyEngineering: 0.13× its world share, 4 worksEngineeringEnvironmental Science: 0.28× its world share, 3 worksEnvironmental ScienceMaterials Science: 0.07× its world share, 0 worksMaterials ScienceMathematics: 0.07× its world share, 0 worksMathematicsPhysics and Astronomy: 0.11× its world share, 0 worksPhysics and AstronomyDentistry: 0.68× its world share, 1 worksDentistryHealth Professions: 5.62× its world share, 30 worksHealth ProfessionsMedicine: 1.33× its world share, 52 worksMedicineNursing: 3.79× its world share, 4 worksNursingVeterinary: 0.61× its world share, 0 worksVeterinaryArts and Humanities: 0.73× its world share, 4 worksArts and HumanitiesBusiness, Management and Accounting: 1.35× its world share, 9 worksBusiness, Management…Decision Sciences: 0.59× its world share, 1 worksDecision SciencesEconomics, Econometrics and Finance: 1.29× its world share, 6 worksEconomics, Econometr…Psychology: 1.14× its world share, 7 worksPsychologySocial Sciences: 1.56× its world share, 40 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Health Professions, 5.6×. Every wedge is a field page.

Which keywords describe research at Korea Advertising Society?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Health Education, Community Empowerment, Non-Communicable Diseases, Breastfeeding, Maternal Health, Child Nutrition, Stunting and Mental Health.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Health Education39▲ 43×4 topics
  2. Community Empowerment36▲ 24×7 topics
  3. Non-Communicable Diseases30▲ 51×4 topics
  4. Breastfeeding29▲ 59×2 topics
  5. Maternal Health29▲ 53×2 topics
  6. Child Nutrition28▲ 69×1 topic
  7. Stunting28▲ 69×1 topic
  8. Mental Health14▲ 4.6×9 topics
  9. Epidemiology11▲ 1.37×14 topics
  10. Nutrition11▲ 12×5 topics
  11. COVID-1910▲ 3.7×11 topics
  12. Public Health10▲ 3.4×9 topics
  13. Sustainability10▲ 2.0×9 topics
  14. Antioxidant Activity9▲ 7.3×6 topics
  15. Obesity9▲ 6.0×6 topics
  16. Patient Satisfaction9▲ 14×3 topics
  17. Healthcare Access9▲ 15×2 topics
  18. Nursing9▲ 23×3 topics
  19. Herbal Medicine8▲ 15×7 topics
  20. Organizational Behavior8▲ 27×2 topics
  21. Pandemic8▲ 3.8×6 topics
  22. Bioactive Compounds8▲ 16×5 topics
  23. Barriers8▲ 46×1 topic
  24. Quality of Service8▲ 39×1 topic
  25. Health Research8▲ 37×2 topics
  26. Behavioral Science8▲ 99×1 topic
  27. Medical Physiology8▲ 99×1 topic
  28. Educational Technology7▲ 3.0×5 topics
  29. Economic Impact7▲ 6.1×2 topics
  30. Indonesia7▲ 7.4×2 topics
  31. Child Development7▲ 8.0×5 topics
  32. Community Behavior7▲ 53×1 topic
  33. Social Distancing7▲ 25×1 topic
  34. Media Literacy6▲ 5.7×3 topics
  35. Phytochemical Analysis6▲ 38×3 topics
  36. Language Teaching6▲ 11×3 topics
  37. Food Safety5▲ 8.6×2 topics
  38. Self-Efficacy5▲ 9.0×5 topics
  39. Digital Media4▲ 13×2 topics
  40. Teaching Methods4▲ 15×1 topic

Which research topics does Korea Advertising Society publish most on?

By volume in 2022–2025: Public Health and Nutrition, Healthcare Quality and Satisfaction, Methodologies in Health Research and Practice and COVID-19 Prevention and Impact.

Public Health and Nutrit…28Public Health and Nutrition: 28 fractional worksHealthcare Quality and Satisfaction: 8 fractional worksMethodologies in Health Research and Practice: 8 fractional worksCOVID-19 Prevention and Impact: 7 fractional worksEducation, Innovation an…4Education, Innovation and Language Studies: 4 fractional worksMedicinal Plant Research: 4 fractional worksFood and Agricultural Sciences: 4 fractional worksAdolescent Health and Behaviors: 4 fractional worksEducational Methods and Media Use: 3 fractional worksEconomic and Industrial Development: 3 fractional works
Pediatrics, Perinatology and Child HealthGeneral Health ProfessionsHealth Information ManagementSociology and Political Science5 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Public Health and Nutrition Pediatrics, Perinatology and Child Health 28 works
  2. 2 Healthcare Quality and Satisfaction General Health Professions 8 works
  3. 3 Methodologies in Health Research and Practice Health Information Management 8 works
  4. 4 COVID-19 Prevention and Impact Sociology and Political Science 7 works
  5. 5 Education, Innovation and Language Studies Education 4 works
  6. 6 Medicinal Plant Research Plant Science 4 works
  7. 7 Food and Agricultural Sciences Food Science 4 works
  8. 8 Adolescent Health and Behaviors General Health Professions 4 works
  9. 9 Educational Methods and Media Use Information Systems 3 works
  10. 10 Economic and Industrial Development Economics and Econometrics 3 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available79.0%not open21.0%

World: 28% of research is openly available.

with international co-authors62.3%domestic only37.7%

World: 19% is written across borders.

How has Korea Advertising Society's research output changed?

Output in 2018–2022 was 159% higher than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Seoul

All research institutions in Seoul

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.