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Institution · Seoul · South Korea

Korea Advertising Society

In research, Korea Advertising Society stands highest in Health Sciences (#5,871 of 9,902 worldwide) and Social Sciences (#7,630 of 9,585 worldwide), 2022-now. Relative to its size it is most specialised in Pediatrics, Perinatology and Child Health and Health Professions (Pediatrics, Perinatology and Child Health is 18.7× its share of world research).

koads.or.krROR OpenAlex
World rank, 2022-now
#9,314
of 22,385 · #14,552 all time
Rank in South Korea
#156
of 343
Research works
455
▲ 62% vs 2018-21
Citations
1.6k
3.5 per fractional work
Top-10% rate
6.4%
all institutions 10.0%
vs its own fields
0.91×
1.00× is exactly expected
Open access
79%
world 40%
International
62%
world 18%
Korea Advertising Society

What is Korea Advertising Society known for in research?

The fields where it stands highest, 2022-now, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Health SciencesDomain #5,871 of 9,902 6.2%86 #10648
Social SciencesDomain #7,630 of 9,585 7.6%67 #9825

Each strip is that field's whole ranked pool, with the notch where Korea Advertising Society sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no average mark, because the average differs by field (from about 6% in Dentistry to 21% in Economics).

Which fields of science does Korea Advertising Society work in?

In 2022-now, 41% of research at Korea Advertising Society is in Health Sciences, 34% in Social Sciences. Its largest fields are Medicine (24%), Social Sciences (19%), Health Professions (15%). It does 1.7× the world's share of Health Sciences.

Health Sciences: 90 fractional works · 41.4% of its workMedicine: 53 fractional works · 24.4% of its workPediatrics, Perinatology and Child Health: 31 fractional works · 14.0% of its workPublic Health, Environmental and Occupational Health: 3 fractional works · 1.2% of its workEpidemiology: 2 fractional works · 1.1% of its workEndocrinology, Diabetes and Metabolism: 2 fractional works · 0.9% of its workObstetrics and Gynecology: 2 fractional works · 0.9% of its workComplementary and alternative medicine: 2 fractional works · 0.8% of its workSurgery: 2 fractional works · 0.7% of its workRadiology, Nuclear Medicine and Imaging: 1 fractional works · 0.6% of its workPsychiatry and Mental health: 1 fractional works · 0.6% of its workInfectious Diseases: 1 fractional works · 0.4% of its workRehabilitation: 1 fractional works · 0.4% of its workPhysiology: 1 fractional works · 0.4% of its workPharmacology: 1 fractional works · 0.4% of its workRheumatology: 1 fractional works · 0.3% of its workDermatology: 0 fractional works · 0.2% of its workGastroenterology: 0 fractional works · 0.2% of its workOphthalmology: 0 fractional works · 0.2% of its workSmaller subfields together: 2 fractional works · 1.0% of its workHealth Professions: 32 fractional works · 14.7% of its workGeneral Health Professions: 17 fractional works · 7.6% of its workHealth Information Management: 10 fractional works · 4.5% of its workPhysical Therapy, Sports Therapy and Rehabilitation: 2 fractional works · 1.1% of its workOccupational Therapy: 1 fractional works · 0.7% of its workPharmacy: 1 fractional works · 0.4% of its workSmaller subfields together: 1 fractional works · 0.5% of its workNursing: 4 fractional works · 1.9% of its workNutrition and Dietetics: 4 fractional works · 1.8% of its workSmaller subfields together: 0 fractional works · 0.1% of its workDentistry: 1 fractional works · 0.3% of its workVeterinary: 0 fractional works · 0.1% of its workSocial Sciences: 74 fractional works · 34.0% of its workSocial Sciences: 42 fractional works · 19.3% of its workEducation: 18 fractional works · 8.2% of its workSociology and Political Science: 13 fractional works · 5.9% of its workLaw: 4 fractional works · 1.8% of its workPolitical Science and International Relations: 1 fractional works · 0.7% of its workDemography: 1 fractional works · 0.6% of its workHealth: 1 fractional works · 0.5% of its workCultural Studies: 1 fractional works · 0.3% of its workSafety Research: 1 fractional works · 0.3% of its workAnthropology: 0 fractional works · 0.2% of its workTransportation: 0 fractional works · 0.2% of its workGender Studies: 0 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.3% of its workPsychology: 10 fractional works · 4.5% of its workDevelopmental and Educational Psychology: 3 fractional works · 1.6% of its workClinical Psychology: 3 fractional works · 1.4% of its workExperimental and Cognitive Psychology: 2 fractional works · 0.7% of its workSocial Psychology: 1 fractional works · 0.5% of its workApplied Psychology: 1 fractional works · 0.3% of its workBusiness, Management and Accounting: 9 fractional works · 4.0% of its workStrategy and Management: 2 fractional works · 1.0% of its workManagement Information Systems: 2 fractional works · 0.7% of its workAccounting: 2 fractional works · 0.7% of its workMarketing: 2 fractional works · 0.7% of its workOrganizational Behavior and Human Resource Management: 1 fractional works · 0.6% of its workManagement of Technology and Innovation: 1 fractional works · 0.3% of its workEconomics, Econometrics and Finance: 6 fractional works · 2.8% of its workEconomics and Econometrics: 6 fractional works · 2.6% of its workSmaller subfields together: 0 fractional works · 0.2% of its workArts and Humanities: 6 fractional works · 2.8% of its workReligious studies: 2 fractional works · 0.9% of its workPhilosophy: 1 fractional works · 0.5% of its workMuseology: 1 fractional works · 0.4% of its workLanguage and Linguistics: 1 fractional works · 0.3% of its workVisual Arts and Performing Arts: 1 fractional works · 0.3% of its workSmaller subfields together: 1 fractional works · 0.3% of its workDecision Sciences: 1 fractional works · 0.5% of its workStatistics, Probability and Uncertainty: 0 fractional works · 0.2% of its workManagement Science and Operations Research: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.1% of its workLife Sciences: 33 fractional works · 15.2% of its workAgricultural and Biological Sciences: 24 fractional works · 11.1% of its workFood Science: 8 fractional works · 3.4% of its workPlant Science: 6 fractional works · 2.9% of its workGeneral Agricultural and Biological Sciences: 6 fractional works · 2.6% of its workAquatic Science: 3 fractional works · 1.6% of its workAnimal Science and Zoology: 0 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.4% of its workBiochemistry, Genetics and Molecular Biology: 4 fractional works · 2.0% of its workGenetics: 1 fractional works · 0.6% of its workBiotechnology: 1 fractional works · 0.5% of its workMolecular Biology: 1 fractional works · 0.4% of its workCancer Research: 1 fractional works · 0.3% of its workSmaller subfields together: 0 fractional works · 0.1% of its workNeuroscience: 2 fractional works · 0.9% of its workCognitive Neuroscience: 1 fractional works · 0.6% of its workSmaller subfields together: 1 fractional works · 0.4% of its workPharmacology, Toxicology and Pharmaceutics: 2 fractional works · 0.9% of its workPharmacology: 1 fractional works · 0.6% of its workDrug Discovery: 1 fractional works · 0.3% of its workImmunology and Microbiology: 1 fractional works · 0.3% of its workPhysical Sciences: 21 fractional works · 9.4% of its workComputer Science: 11 fractional works · 5.2% of its workInformation Systems: 7 fractional works · 3.0% of its workArtificial Intelligence: 4 fractional works · 1.9% of its workSmaller subfields together: 1 fractional works · 0.3% of its workEngineering: 4 fractional works · 1.8% of its workCivil and Structural Engineering: 1 fractional works · 0.5% of its workBiomedical Engineering: 1 fractional works · 0.5% of its workAerospace Engineering: 1 fractional works · 0.3% of its workOcean Engineering: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.2% of its workEnvironmental Science: 3 fractional works · 1.4% of its workIndustrial and Manufacturing Engineering: 2 fractional works · 0.8% of its workSmaller subfields together: 1 fractional works · 0.6% of its workMaterials Science: 1 fractional works · 0.3% of its workEarth and Planetary Sciences: 0 fractional works · 0.2% of its workGeology: 0 fractional works · 0.2% of its workPhysics and Astronomy: 0 fractional works · 0.2% of its workEnergy: 0 fractional works · 0.2% of its workChemistry: 0 fractional works · 0.1% of its workMathematics: 0 fractional works · 0.1% of its workALL ITS WORKKorea AdvertisingSociety218fractional works, 2022-now
Life Sciences15%Physical Sciences9%Health Sciences41%Social Sciences34%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in 2022-now. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 25 fields, with their numbers
    1. Medicine5324.4%
    2. Health Professions3214.7%
    3. Nursing41.9%
    4. Dentistry10.3%
    5. Veterinary00.1%
    1. Social Sciences4219.3%
    2. Psychology104.5%
    3. Business, Management and Accounting94.0%
    4. Economics, Econometrics and Finance62.8%
    5. Arts and Humanities62.8%
    6. Decision Sciences10.5%
    1. Agricultural and Biological Sciences2411.1%
    2. Biochemistry, Genetics and Molecular Biology42.0%
    3. Neuroscience20.9%
    4. Pharmacology, Toxicology and Pharmaceutics20.9%
    5. Immunology and Microbiology10.3%
    1. Computer Science115.2%
    2. Engineering41.8%
    3. Environmental Science31.4%
    4. Materials Science10.3%
    5. Earth and Planetary Sciences00.2%
    6. Physics and Astronomy00.2%
    7. Energy00.2%
    8. Chemistry00.1%
    9. Mathematics00.1%
All of science, and how each field's share has moved since 1950: the Science domain explorer

What does Korea Advertising Society specialise in?

Where its research is concentrated relative to its size: Pediatrics, Perinatology and Child Health takes 18.7× the share of its output that it takes of world research.

  1. Pediatrics, Perinatology and Child HealthSubfield · 30.5 works19×
  2. Health ProfessionsField · 32.0 works5.6×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 2.35× its world share, 24 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.37× its world share, 4 worksBiochemistry, Geneti…Immunology and Microbiology: 0.28× its world share, 1 worksImmunology and Micro…Neuroscience: 0.58× its world share, 2 worksNeurosciencePharmacology, Toxicology and Pharmaceutics: 2.45× its world share, 2 worksPharmacology, Toxico…Chemistry: 0.05× its world share, 0 worksChemistryComputer Science: 0.67× its world share, 11 worksComputer ScienceEarth and Planetary Sciences: 0.15× its world share, 0 worksEarth and Planetary …Energy: 0.17× its world share, 0 worksEnergyEngineering: 0.12× its world share, 4 worksEngineeringEnvironmental Science: 0.28× its world share, 3 worksEnvironmental ScienceMaterials Science: 0.08× its world share, 1 worksMaterials ScienceMathematics: 0.06× its world share, 0 worksMathematicsPhysics and Astronomy: 0.10× its world share, 0 worksPhysics and AstronomyDentistry: 0.63× its world share, 1 worksDentistryHealth Professions: 5.56× its world share, 32 worksHealth ProfessionsMedicine: 1.27× its world share, 53 worksMedicineNursing: 3.98× its world share, 4 worksNursingVeterinary: 0.56× its world share, 0 worksVeterinaryArts and Humanities: 0.97× its world share, 6 worksArts and HumanitiesBusiness, Management and Accounting: 1.25× its world share, 9 worksBusiness, Management…Decision Sciences: 0.55× its world share, 1 worksDecision SciencesEconomics, Econometrics and Finance: 1.31× its world share, 6 worksEconomics, Econometr…Psychology: 1.48× its world share, 10 worksPsychologySocial Sciences: 1.52× its world share, 42 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Health Professions, 5.6×. Every wedge is a field page.

All 25 fields, with their numbers
  1. Health Professions5.56×32 works
  2. Nursing3.98×4 works
  3. Pharmacology, Toxicology and Pharmaceutics2.45×2 works
  4. Agricultural and Biological Sciences2.35×24 works
  5. Social Sciences1.52×42 works
  6. Psychology1.48×10 works
  7. Economics, Econometrics and Finance1.31×6 works
  8. Medicine1.27×53 works
  9. Business, Management and Accounting1.25×9 works
  10. Arts and Humanities0.97×6 works
  11. Computer Science0.67×11 works
  12. Dentistry0.63×1 works
  13. Neuroscience0.58×2 works
  14. Veterinary0.56×0 works
  15. Decision Sciences0.55×1 works
  16. Biochemistry, Genetics and Molecular Biology0.37×4 works
  17. Immunology and Microbiology0.28×1 works
  18. Environmental Science0.28×3 works
  19. Energy0.17×0 works
  20. Earth and Planetary Sciences0.15×0 works
  21. Engineering0.12×4 works
  22. Physics and Astronomy0.10×0 works
  23. Materials Science0.08×1 works
  24. Mathematics0.06×0 works
  25. Chemistry0.05×0 works

Who are the top researchers at Korea Advertising Society?

Ranked on the quality score, Titi Purwitasari Handayani, Tanti Suryawantie and Eti Suliyawati lead among researchers whose main affiliation is Korea Advertising Society.

  1. 1 Titi Purwitasari Handayani South Korea · #4,752,825 worldwide 36 citations · 19 works
  2. 2 Tanti Suryawantie South Korea · #4,800,433 worldwide 22 citations · 18 works
  3. 3 Eti Suliyawati South Korea · #4,931,340 worldwide 7 citations · 19 works
  4. 4 Eva Daniati South Korea · #5,145,689 worldwide 20 citations · 22 works
  5. 5 Engkus Kusnadi South Korea · #5,184,288 worldwide 117 citations · 48 works
  6. 6 Andhika Lungguh Perceka South Korea · #5,896,193 worldwide 72 citations · 54 works
  7. 7 Sulastini Sulastini South Korea · #6,006,141 worldwide 71 citations · 40 works
  8. 8 Gerhard Bleul South Korea · #6,011,992 worldwide 17 citations · 52 works
All ranked researchers at Korea Advertising Society

What are the most cited papers from Korea Advertising Society?

The most cited paper from Korea Advertising Society is "End-of-life care for the critically ill: A national intensive care unit survey*" (Judith Eve Nelson, Derek C. Angus, Lisa A. Weissfeld et al., 2006), with 239 citations. Next come "A randomized clinical trial comparing guided implant surgery (bone‐ or mucosa‐supported) with mental navigation or the use of a pilot‐drill template" (204) and "Stability of blood pressure rank and urinary kallikrein concentration in childhood: an eight-year follow-up." (148).

Most cited papers
#PaperReleasedCitations
1 End-of-life care for the critically ill: A national intensive care unit survey* Judith Eve Nelson, Derek C. Angus, Lisa A. Weissfeld et al. · Critical Care Medicine 24 Aug 2006 239
2 A randomized clinical trial comparing guided implant surgery (bone‐ or mucosa‐supported) with mental navigation or the use of a pilot‐drill template Marjolein Vercruyssen, Catherine J. Cox, Wim Coucke et al. · Journal Of Clinical Periodontology Open access 26 Jan 2014 204
3 Stability of blood pressure rank and urinary kallikrein concentration in childhood: an eight-year follow-up. Stephen H. Zinner, Harry S. Margolius, BERNARD A. ROSNER et al. · Circulation Open access Nov 1978 148
4 Three‐dimensional cephalometric analysis in orthodontics: a systematic review Pisha Pittayapat, N. Limchaichana‐Bolstad, Guy Willems et al. · Orthodontics and Craniofacial Research Review 22 Dec 2013 125
5 Platelet-rich Plasma in Orthopaedic Applications: Evidence-based Recommendations for Treatment Wellington K. Hsu, Allan K. Mishra, Scott R. Rodeo et al. · Journal of the American Academy of Orthopaedic Surgeons Dec 2013 118
All 60 most cited papers, with filters and sorting

Which keywords describe research at Korea Advertising Society?

By fractional works in 2022-now, weighted toward what it does more of than the world: Health Education, Community Empowerment, Non-Communicable Diseases, Breastfeeding, Maternal Health, Public Health Policy, Child Nutrition and Stunting.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in 2022-now in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Health Education40▲ 42×4 topics
  2. Community Empowerment38▲ 24×7 topics
  3. Non-Communicable Diseases31▲ 52×4 topics
  4. Breastfeeding30▲ 60×2 topics
  5. Maternal Health30▲ 53×2 topics
  6. Public Health Policy30▲ 52×2 topics
  7. Child Nutrition29▲ 71×1 topic
  8. Stunting29▲ 71×1 topic
  9. Mental Health15▲ 4.7×10 topics
  10. Epidemiology13▲ 1.48×14 topics
  11. Nutrition13▲ 13×6 topics
  12. Public Health12▲ 3.7×9 topics
  13. Sustainability11▲ 2.1×10 topics
  14. Obesity11▲ 6.5×6 topics
  15. COVID-1911▲ 3.7×11 topics
  16. Nursing10▲ 25×3 topics
  17. Antioxidant Activity10▲ 7.5×6 topics
  18. Health Research9▲ 39×2 topics
  19. Behavioral Science9▲ 101×1 topic
  20. Medical Physiology9▲ 101×1 topic
  21. Herbal Medicine9▲ 15×7 topics
  22. Bioactive Compounds9▲ 16×5 topics
  23. Patient Satisfaction9▲ 13×3 topics
  24. Healthcare Access9▲ 15×2 topics
  25. Pandemic9▲ 4.0×6 topics
  26. Organizational Behavior8▲ 25×2 topics
  27. Barriers8▲ 45×1 topic
  28. Quality of Service8▲ 38×1 topic
  29. Child Development8▲ 8.3×5 topics
  30. Economic Impact8▲ 6.4×2 topics
  31. Indonesia8▲ 7.8×2 topics
  32. Community Behavior7▲ 58×1 topic
  33. Social Distancing7▲ 26×1 topic
  34. Media Literacy7▲ 5.8×3 topics
  35. Phytochemical Analysis7▲ 39×3 topics
  36. Food Safety6▲ 9.2×2 topics
  37. Language Teaching6▲ 10.0×3 topics
  38. Self-Efficacy6▲ 9.6×5 topics
  39. Digital Media5▲ 13×3 topics
  40. Functional Food5▲ 16×3 topics

Which research topics does Korea Advertising Society publish most on?

By volume in 2022-now: Public Health and Nutrition, Methodologies in Health Research and Practice, Healthcare Quality and Satisfaction and COVID-19 Prevention and Impact.

Public Health and Nutrit…29Public Health and Nutrition: 29 fractional worksMethodologies in Health …9Methodologies in Health Research and Practice: 9 fractional worksHealthcare Quality and S…8Healthcare Quality and Satisfaction: 8 fractional worksCOVID-19 Prevention and …7COVID-19 Prevention and Impact: 7 fractional worksEducation, Innovation an…5Education, Innovation and Language Studies: 5 fractional worksMedicinal Plant Research4Medicinal Plant Research: 4 fractional worksFood and Agricultural Sciences: 4 fractional worksAdolescent Health and Behaviors: 4 fractional worksEconomic and Industrial Development: 3 fractional worksEducational Methods and Media Use: 3 fractional works
Pediatrics, Perinatology and Child HealthHealth Information ManagementGeneral Health ProfessionsSociology and Political Science5 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Public Health and Nutrition Pediatrics, Perinatology and Child Health 29 works
  2. 2 Methodologies in Health Research and Practice Health Information Management 9 works
  3. 3 Healthcare Quality and Satisfaction General Health Professions 8 works
  4. 4 COVID-19 Prevention and Impact Sociology and Political Science 7 works
  5. 5 Education, Innovation and Language Studies Education 5 works
  6. 6 Medicinal Plant Research Plant Science 4 works
  7. 7 Food and Agricultural Sciences Food Science 4 works
  8. 8 Adolescent Health and Behaviors General Health Professions 4 works
  9. 9 Economic and Industrial Development Economics and Econometrics 3 works
  10. 10 Educational Methods and Media Use Information Systems 3 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available79.0%not open21.0%

World: 40% of research is openly available.

with international co-authors62.3%domestic only37.7%

World: 18% is written across borders.

How has Korea Advertising Society's research output changed?

Output in 2022-2025 was 62% higher than in 2018-2021.

still counting1990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Korea Advertising Society as a percentage of every work published that year, 0.00073% in 2024.

still counting0.00050%0.0010%0.0015%Korea Advertising Society0.00088% in 202519801990200020102020

Fractional works of Korea Advertising Society over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year, against all institutions in the same year.

still counting5%10%15%all institutions10.0% in 2025Korea Advertising Society6.6% in 20252020

Of each year's output, the share that reached the world's 10% most cited for its field and year. Peak 9.0% in 2019.

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