Consumer Behavior and Marketing Influence
Consumer Behavior and Marketing Influence is a research topic within Marketing. Science Explorer counts 34k research works in it since 1970. 6.2% of them reached the world's top 10% most cited for their field and year.
This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
- Consumer Behavior
- Purchase Decision
- Brand Image
- Service Quality
- Customer Satisfaction
- E-Wallet
- Online Shopping
- Marketing Mix
- Product Quality
- Trust
- Research works
- 34k fractional, since 1970
- In the world top 10%
- 2.1k per year above
- Top-10% rate
- 6.2% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +396% the tick is no change
Which countries lead Consumer Behavior and Marketing Influence research?
By volume, Indonesia and ?? publish the most (17k and 495 works in 2022–2025).
By volume, 2022–2025
- 1 Indonesia 17k works
- 2 ?? 495 works
- 3 Malaysia 213 works
- 4 United States 96 works
- 5 India 58 works
- 6 Russia 35 works
- 7 Bangladesh 34 works
- 8 Philippines 32 works
- 9 China 25 works
- 10 Pakistan 24 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Consumer Behavior and Marketing Influence research?
By volume in 2022–2025, Universitas Patria Artha publishes the most Consumer Behavior and Marketing Influence research, followed by University of Pembangunan Nasional Veteran Jawa Timur and Universitas Islam Negeri Sumatera Utara.
By volume, 2022–2025
- 1 Universitas Patria ArthaIndonesia 767 works
- 2 University of Pembangunan Nasional Veteran Jawa TimurIndonesia 360 works
- 3 Universitas Islam Negeri Sumatera UtaraIndonesia 244 works
- 4 Institut Agama Islam Negeri BengkuluIndonesia 237 works
- 5 Tarumanagara UniversityIndonesia 223 works
- 6 Universitas Informatika dan Bisnis IndonesiaIndonesia 222 works
- 7 Telkom UniversityIndonesia 218 works
- 8 University of BrawijayaIndonesia 216 works
- 9 Universitas TrisaktiIndonesia 213 works
- 10 Udayana UniversityIndonesia 202 works
Who are the leading researchers in Consumer Behavior and Marketing Influence?
The most-cited researchers publishing on Consumer Behavior and Marketing Influence include M. Asif Khan.
- 1 M. Asif Khan United States 230 citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Consumer Behavior and Marketing Influence research done?
The largest centres of Consumer Behavior and Marketing Influence research in 2022–2025 are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Makassar (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Sumedang Utara, Rantauprapat and Batam.
Largest cities, 2022–2025
- 1 Jakarta Indonesia 2.6k works
- 2 Bandung Indonesia 1.3k works
- 3 Surabaya Indonesia 1.2k works
- 4 Makassar Indonesia 1.2k works
- 5 Medan Indonesia 970 works
- 6 Semarang Indonesia 651 works
- 7 Malang Indonesia 607 works
- 8 Yogyakarta Indonesia 592 works
- 9 Bengkulu Indonesia 473 works
- 10 Denpasar Indonesia 451 works
Where it is the local speciality
- Sumedang UtaraID · 81.4 works64×
- RantauprapatID · 52.4 works39×
- BatamID · 293.4 works39×
- SitubondoID · 91.9 works38×
- Bekasi43.7 works37×
- ProbolinggoID · 36.4 works36×
- KebomasID · 55.6 works34×
- Bandung89.7 works32×
Location quotient: how much more of its research is in Consumer Behavior and Marketing Influence than the world average.
Where is the best place to study Consumer Behavior and Marketing Influence?
Among universities, judged by research, Universitas Esa Unggul, Binus University and Multimedia Nusantara University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | Universitas Esa UnggulIndonesia | 71.0 | 10.0% | 37.8× | 160 | +1200.0% |
| 2 | Binus UniversityIndonesia | 70.9 | 15.1% | 17.1× | 166 | +35.0% |
| 3 | Multimedia Nusantara UniversityIndonesia | 69.8 | 16.5% | 19.3× | 25 | +121.1% |
| 4 | Mercu Buana UniversityIndonesia | 67.3 | 7.4% | 29.2× | 179 | +2625.0% |
| 5 | Islamic University of IndonesiaIndonesia | 67.1 | 8.2% | 19.7× | 118 | +293.2% |
| 6 | Telkom UniversityIndonesia | 66.8 | 6.5% | 23.3× | 218 | +1700.6% |
| 7 | Universitas Patria ArthaIndonesia | 64.5 | 2.4% | 55.0× | 767 | +1021.8% |
| 8 | University of SurabayaIndonesia | 64.0 | 9.3% | 16.1× | 33 | +263.2% |
| 9 | Universitas SimalungunIndonesia | 63.9 | 16.7% | 16.1× | 18 | — |
| 10 | Udayana UniversityIndonesia | 63.3 | 4.9% | 15.5× | 202 | +567.7% |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is Consumer Behavior and Marketing Influence research growing?
Output in 2018–2022 was 396% higher than in 2013–2017, peaking in 2023. The fastest-growing topics are Consumer Behavior and Marketing Influence.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.