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Company · London · United Kingdom

Ipsos (United Kingdom)

ipsos.com/ipsos-mori/en-ukROR OpenAlex
World rank, all time
#30,555
of 34,923
Rank in United Kingdom
#1,639
of 1,844
Research works
222
▼ 25% vs 2018-21
Citations
1.6k
7.3 per fractional work
Top-10% rate
11.4%
all institutions 10.0%
vs its own fields
0.79×
1.00× is exactly expected
Open access
42%
world 40%
International
34%
world 18%
Ipsos (United Kingdom)

Which fields of science does Ipsos (United Kingdom) work in?

In 2022-now, 47% of research at Ipsos (United Kingdom) is in Social Sciences, 38% in Health Sciences. Its largest fields are Medicine (32%), Economics, Econometrics and Finance (21%), Social Sciences (18%). It does 1.7× the world's share of Social Sciences.

Social Sciences: 24 fractional works · 46.6% of its workEconomics, Econometrics and Finance: 11 fractional works · 21.0% of its workEconomics and Econometrics: 10 fractional works · 18.8% of its workFinance: 1 fractional works · 2.2% of its workSocial Sciences: 9 fractional works · 17.7% of its workSociology and Political Science: 4 fractional works · 6.9% of its workSafety Research: 1 fractional works · 2.4% of its workHealth: 1 fractional works · 1.8% of its workGender Studies: 1 fractional works · 1.8% of its workPolitical Science and International Relations: 1 fractional works · 1.4% of its workLaw: 0 fractional works · 1.0% of its workPublic Administration: 0 fractional works · 0.6% of its workGeneral Social Sciences: 0 fractional works · 0.6% of its workUrban Studies: 0 fractional works · 0.4% of its workCultural Studies: 0 fractional works · 0.3% of its workDemography: 0 fractional works · 0.3% of its workSmaller subfields together: 0 fractional works · 0.2% of its workBusiness, Management and Accounting: 1 fractional works · 2.5% of its workOrganizational Behavior and Human Resource Management: 1 fractional works · 1.0% of its workMarketing: 0 fractional works · 0.5% of its workManagement Information Systems: 0 fractional works · 0.3% of its workManagement of Technology and Innovation: 0 fractional works · 0.3% of its workTourism, Leisure and Hospitality Management: 0 fractional works · 0.3% of its workPsychology: 1 fractional works · 2.4% of its workSocial Psychology: 0 fractional works · 1.0% of its workClinical Psychology: 0 fractional works · 0.7% of its workExperimental and Cognitive Psychology: 0 fractional works · 0.6% of its workSmaller subfields together: 0 fractional works · 0.2% of its workDecision Sciences: 1 fractional works · 2.2% of its workManagement Science and Operations Research: 1 fractional works · 1.3% of its workStatistics, Probability and Uncertainty: 0 fractional works · 0.6% of its workGeneral Decision Sciences: 0 fractional works · 0.3% of its workArts and Humanities: 0 fractional works · 0.7% of its workVisual Arts and Performing Arts: 0 fractional works · 0.4% of its workHistory and Philosophy of Science: 0 fractional works · 0.3% of its workHealth Sciences: 20 fractional works · 37.8% of its workMedicine: 17 fractional works · 32.1% of its workPulmonary and Respiratory Medicine: 2 fractional works · 4.0% of its workDermatology: 2 fractional works · 3.2% of its workEpidemiology: 2 fractional works · 3.2% of its workRheumatology: 1 fractional works · 2.5% of its workHematology: 1 fractional works · 2.0% of its workSurgery: 1 fractional works · 1.7% of its workRadiology, Nuclear Medicine and Imaging: 1 fractional works · 1.6% of its workHealth Informatics: 1 fractional works · 1.4% of its workPhysiology: 1 fractional works · 1.2% of its workInfectious Diseases: 1 fractional works · 1.1% of its workPsychiatry and Mental health: 1 fractional works · 1.1% of its workOncology: 1 fractional works · 1.1% of its workPublic Health, Environmental and Occupational Health: 1 fractional works · 1.1% of its workPediatrics, Perinatology and Child Health: 0 fractional works · 0.9% of its workNephrology: 0 fractional works · 0.8% of its workGenetics: 0 fractional works · 0.8% of its workPharmacology: 0 fractional works · 0.7% of its workInternal Medicine: 0 fractional works · 0.6% of its workReproductive Medicine: 0 fractional works · 0.6% of its workPathology and Forensic Medicine: 0 fractional works · 0.6% of its workComplementary and alternative medicine: 0 fractional works · 0.4% of its workEndocrinology, Diabetes and Metabolism: 0 fractional works · 0.4% of its workCardiology and Cardiovascular Medicine: 0 fractional works · 0.2% of its workCritical Care and Intensive Care Medicine: 0 fractional works · 0.2% of its workEmergency Medicine: 0 fractional works · 0.2% of its workFamily Practice: 0 fractional works · 0.2% of its workNeurology: 0 fractional works · 0.2% of its workHealth Professions: 3 fractional works · 5.0% of its workGeneral Health Professions: 2 fractional works · 3.3% of its workHealth Information Management: 1 fractional works · 1.3% of its workPharmacy: 0 fractional works · 0.5% of its workDentistry: 0 fractional works · 0.6% of its workPeriodontics: 0 fractional works · 0.6% of its workLife Sciences: 4 fractional works · 7.9% of its workBiochemistry, Genetics and Molecular Biology: 2 fractional works · 3.4% of its workMolecular Biology: 1 fractional works · 1.5% of its workGenetics: 1 fractional works · 1.1% of its workCancer Research: 0 fractional works · 0.6% of its workSmaller subfields together: 0 fractional works · 0.1% of its workImmunology and Microbiology: 1 fractional works · 2.0% of its workApplied Microbiology and Biotechnology: 1 fractional works · 1.3% of its workImmunology: 0 fractional works · 0.5% of its workSmaller subfields together: 0 fractional works · 0.2% of its workNeuroscience: 1 fractional works · 1.4% of its workCognitive Neuroscience: 1 fractional works · 1.2% of its workCellular and Molecular Neuroscience: 0 fractional works · 0.2% of its workAgricultural and Biological Sciences: 1 fractional works · 1.1% of its workPlant Science: 0 fractional works · 0.8% of its workSmaller subfields together: 0 fractional works · 0.3% of its workPhysical Sciences: 4 fractional works · 7.7% of its workComputer Science: 2 fractional works · 3.2% of its workArtificial Intelligence: 2 fractional works · 3.2% of its workEnvironmental Science: 1 fractional works · 2.2% of its workHealth, Toxicology and Mutagenesis: 1 fractional works · 1.1% of its workManagement, Monitoring, Policy and Law: 0 fractional works · 0.6% of its workPollution: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.2% of its workMathematics: 1 fractional works · 1.4% of its workModeling and Simulation: 1 fractional works · 1.2% of its workStatistics and Probability: 0 fractional works · 0.2% of its workEngineering: 0 fractional works · 0.6% of its workArchitecture: 0 fractional works · 0.3% of its workElectrical and Electronic Engineering: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.0% of its workPhysics and Astronomy: 0 fractional works · 0.4% of its workAstronomy and Astrophysics: 0 fractional works · 0.4% of its workALL ITS WORKIpsos (UnitedKingdom)52fractional works, 2022-now
Life Sciences8%Physical Sciences8%Health Sciences38%Social Sciences47%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in 2022-now. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 18 fields, with their numbers
    1. Economics, Econometrics and Finance1121.0%
    2. Social Sciences917.7%
    3. Business, Management and Accounting12.5%
    4. Psychology12.4%
    5. Decision Sciences12.2%
    6. Arts and Humanities00.7%
    1. Medicine1732.1%
    2. Health Professions35.0%
    3. Dentistry00.6%
    1. Biochemistry, Genetics and Molecular Biology23.4%
    2. Immunology and Microbiology12.0%
    3. Neuroscience11.4%
    4. Agricultural and Biological Sciences11.1%
    1. Computer Science23.2%
    2. Environmental Science12.2%
    3. Mathematics11.4%
    4. Engineering00.6%
    5. Physics and Astronomy00.4%
All of science, and how each field's share has moved since 1950: the Science domain explorer

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.24× its world share, 1 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.63× its world share, 2 worksBiochemistry, Geneti…Immunology and Microbiology: 1.99× its world share, 1 worksImmunology and Micro…Neuroscience: 0.85× its world share, 1 worksNeuroscienceComputer Science: 0.41× its world share, 2 worksComputer ScienceEngineering: 0.04× its world share, 0 worksEngineeringEnvironmental Science: 0.43× its world share, 1 worksEnvironmental ScienceMathematics: 1.18× its world share, 1 worksMathematicsPhysics and Astronomy: 0.19× its world share, 0 worksPhysics and AstronomyDentistry: 1.32× its world share, 0 worksDentistryHealth Professions: 1.91× its world share, 3 worksHealth ProfessionsMedicine: 1.67× its world share, 17 worksMedicineArts and Humanities: 0.26× its world share, 0 worksArts and HumanitiesBusiness, Management and Accounting: 0.77× its world share, 1 worksBusiness, Management…Decision Sciences: 2.31× its world share, 1 worksDecision SciencesEconomics, Econometrics and Finance: 9.82× its world share, 11 worksEconomics, Econometr…Psychology: 0.79× its world share, 1 worksPsychologySocial Sciences: 1.40× its world share, 9 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Economics, Econometrics and Finance, 9.8×. Every wedge is a field page.

All 18 fields, with their numbers
  1. Economics, Econometrics and Finance9.82×11 works
  2. Decision Sciences2.31×1 works
  3. Immunology and Microbiology1.99×1 works
  4. Health Professions1.91×3 works
  5. Medicine1.67×17 works
  6. Social Sciences1.40×9 works
  7. Dentistry1.32×0 works
  8. Mathematics1.18×1 works
  9. Neuroscience0.85×1 works
  10. Psychology0.79×1 works
  11. Business, Management and Accounting0.77×1 works
  12. Biochemistry, Genetics and Molecular Biology0.63×2 works
  13. Environmental Science0.43×1 works
  14. Computer Science0.41×2 works
  15. Arts and Humanities0.26×0 works
  16. Agricultural and Biological Sciences0.24×1 works
  17. Physics and Astronomy0.19×0 works
  18. Engineering0.04×0 works

Who are the top researchers at Ipsos (United Kingdom)?

Ranked on the quality score, Patten Smith, Margaret Tate Blake and Sankara Narayanan lead among researchers whose main affiliation is Ipsos (United Kingdom).

  1. 1 Patten Smith United Kingdom · #826,454 worldwide 2.1k citations · 29 works
  2. 2 Margaret Tate Blake United Kingdom · #1,703,264 worldwide 1.7k citations · 41 works
  3. 3 Sankara Narayanan United Kingdom · #2,164,624 worldwide 247 citations · 43 works
  4. 4 Siva Narayanan United Kingdom · #2,250,949 worldwide 1.3k citations · 149 works
  5. 5 Sarah Spaght Brown United Kingdom · #3,047,504 worldwide 1.8k citations · 105 works
  6. 6 Sabina Heinz United Kingdom · #4,405,843 worldwide 83 citations · 15 works
  7. 7 R. Hutchings United Kingdom · #4,833,391 worldwide 142 citations · 60 works
  8. 8 A. Baskett United Kingdom · #4,969,949 worldwide 8 citations · 30 works
  9. 9 EJ Baynton United Kingdom · #5,020,987 worldwide 13 citations · 25 works
  10. 10 S. Gabriele United Kingdom · #5,068,862 worldwide 29 citations · 33 works
All ranked researchers at Ipsos (United Kingdom)

What are the most cited papers from Ipsos (United Kingdom)?

The most cited paper from Ipsos (United Kingdom) is "Predictors of COVID-19 vaccine hesitancy in the UK household longitudinal study" (Elaine Robertson, Kelly S Reeve, Claire L. Niedzwiedz et al., 2021), with 730 citations. Next come "Social Media and the Fear of Missing Out: Scale Development and Assessment" (406) and "Middle Alternatives Revisited" (244).

Most cited papers
#PaperReleasedCitations
1 Predictors of COVID-19 vaccine hesitancy in the UK household longitudinal study Elaine Robertson, Kelly S Reeve, Claire L. Niedzwiedz et al. · Brain Behavior and Immunity Open access 12 Mar 2021 730
2 Social Media and the Fear of Missing Out: Scale Development and Assessment Jessica P. Abel, Cheryl L. Buff, Sarah A. Burr · Journal of Business & Economics Research (JBER) Open access 14 Jan 2016 406
3 Middle Alternatives Revisited Patrick Sturgis, Caroline Roberts, Patten Smith · Sociological Methods & Research 27 Sep 2012 244
4 Assessing the Validity of Generalized Trust Questions: What Kind of Trust are we Measuring? Patrick Sturgis, Peter Smith · International Journal of Public Opinion Research Mar 2010 232
5 The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-Being Data Jan‐Emmanuel De Neve, George Ward, Femke De Keulenaer et al. · The Review of Economics and Statistics Open access 11 Aug 2017 162
All 59 most cited papers, with filters and sorting

Which keywords describe research at Ipsos (United Kingdom)?

By fractional works in 2022-now, weighted toward what it does more of than the world: Quality of Life, Cost-effectiveness Analysis, Health Utility Measures, Artificial Intelligence, Public Health, Epidemiology, Machine Learning and Big Data.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in 2022-now in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Quality of Life8▲ 10.0×6 topics
  2. Cost-effectiveness Analysis6▲ 149×1 topic
  3. Health Utility Measures6▲ 149×1 topic
  4. Epidemiology5▲ 2.4×19 topics
  5. Machine Learning4▲ 2.1×9 topics
  6. Public Health4▲ 4.8×12 topics
  7. Artificial Intelligence4▲ 4.9×9 topics
  8. Big Data2▲ 4.7×7 topics
  9. Healthcare2▲ 3.4×6 topics
  10. Treatment2▲ 3.0×6 topics
  11. Diagnosis2▲ 3.5×6 topics
  12. Income Inequality2▲ 23×3 topics
  13. COVID-192▲ 2.4×6 topics
  14. Clinical Trials2▲ 4.7×8 topics
  15. Corporate Governance2▲ 4.1×3 topics
  16. Infectious Diseases2▲ 9.0×3 topics
  17. Innovation2▲ 2.8×3 topics
  18. Precision Medicine2▲ 5.8×4 topics
  19. Inflammation1▲ 1.22×5 topics
  20. Neoliberalism1▲ 7.7×3 topics
  21. Risk Factors1▲ 2.5×6 topics
  22. Social Media1▲ 1.87×3 topics
  23. Filaggrin1▲ 52×1 topic
  24. Globalization1▲ 1.25×8 topics
  25. Medical Imaging1▲ 4.6×2 topics
  26. Skin Microbiome1▲ 52×1 topic
  27. Big Data Analytics1▲ 11×2 topics
  28. Biomarkers1▲ 3.2×5 topics
  29. Data Mining1▲ 3.0×3 topics
  30. Discrimination1▲ 11×2 topics
  31. Drug Development Costs1▲ 94×1 topic
  32. Financialization1▲ 23×1 topic
  33. Generic Drugs1▲ 94×1 topic
  34. Genetics1▲ 3.3×4 topics
  35. Private R&D1▲ 123×1 topic
  36. R&D Subsidies1▲ 123×1 topic
  37. Risk Perception1▲ 8.9×4 topics
  38. Shareholder Value1▲ 21×1 topic
  39. Management1▲ 2.5×3 topics
  40. Primary Care1▲ 5.6×8 topics

Which research topics does Ipsos (United Kingdom) publish most on?

By volume in 2022-now: Health Systems, Economic Evaluations, Quality of Life, Pharmaceutical Economics and Policy, Dermatology and Skin Diseases and Housing, Finance, and Neoliberalism.

Health Systems, Economic…6Health Systems, Economic Evaluations, Quality of Life: 6 fractional worksPharmaceutical Economics and Policy: 1 fractional worksDermatology and Skin Diseases: 1 fractional worksHousing, Finance, and Ne…1Housing, Finance, and Neoliberalism: 1 fractional worksInnovation Policy and R&D1Innovation Policy and R&D: 1 fractional worksEthics and Social Impact…1Ethics and Social Impacts of AI: 1 fractional worksArtificial Intelligence in Healthcare and Education: 1 fractional worksVaccine Coverage and Hesitancy: 1 fractional worksInterstitial Lung Diseases and Idiopathic Pulmonary Fibrosis: 1 fractional worksArtificial Intelligence in Healthcare: 1 fractional works
Economics and EconometricsDermatologyFinanceSafety Research4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Health Systems, Economic Evaluations, Quality of Life Economics and Econometrics 6 works
  2. 2 Pharmaceutical Economics and Policy Economics and Econometrics 1 works
  3. 3 Dermatology and Skin Diseases Dermatology 1 works
  4. 4 Housing, Finance, and Neoliberalism Finance 1 works
  5. 5 Innovation Policy and R&D Economics and Econometrics 1 works
  6. 6 Ethics and Social Impacts of AI Safety Research 1 works
  7. 7 Artificial Intelligence in Healthcare and Education Health Informatics 1 works
  8. 8 Vaccine Coverage and Hesitancy Health 1 works
  9. 9 Interstitial Lung Diseases and Idiopathic Pulmonary Fibrosis Pulmonary and Respiratory Medicine 1 works
  10. 10 Artificial Intelligence in Healthcare Health Information Management 1 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available41.6%not open58.4%

World: 40% of research is openly available.

with international co-authors34.3%domestic only65.7%

World: 18% is written across borders.

How has Ipsos (United Kingdom)'s research output changed?

Output in 2022-2025 was 25% lower than in 2018-2021.

still counting200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Ipsos (United Kingdom) as a percentage of every work published that year, 0.00029% in 2024.

still counting0.00025%0.00050%0.00075%Ipsos (United Kingdom)0.00013% in 2025200020102020

Fractional works of Ipsos (United Kingdom) over all fractional works that year. How the balance of science has shifted.

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Ipsos (United Kingdom) on Science Explorer

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