Consumer Packaging Perceptions and Trends
Consumer Packaging Perceptions and Trends is a research topic within Marketing. Science Explorer counts 7.6k research works in it since 1951. 13.1% of them reached the world's top 10% most cited for their field and year.
This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.
- Packaging Design
- Consumer Perception
- Purchase Decisions
- Product Packaging
- Brand Communication
- Visual Influence
- Food Products
- Marketing Strategy
- Consumer Behavior
- Product Quality
- Research works
- 7.6k fractional, since 1951
- In the world top 10%
- 989 per year above
- Top-10% rate
- 13.1% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +18% the tick is no change
Which countries lead Consumer Packaging Perceptions and Trends research?
By volume, Indonesia and India publish the most (489 and 195 works in 2022–2025).
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Consumer Packaging Perceptions and Trends research?
By volume in 2022–2025, Binus University publishes the most Consumer Packaging Perceptions and Trends research, followed by Bandung Institute of Technology and Universitas Muhammadiyah Sidoarjo.
By volume, 2022–2025
- 1 Binus UniversityIndonesia 15 works
- 2 Bandung Institute of TechnologyIndonesia 12 works
- 3 Universitas Muhammadiyah SidoarjoIndonesia 12 works
- 4 Universitas Patria ArthaIndonesia 11 works
- 5 Jakarta State PolytechnicIndonesia 11 works
- 6 Universiti Teknologi MARAMalaysia 11 works
- 7 Telkom UniversityIndonesia 10 works
- 8 IPB UniversityIndonesia 10 works
- 9 Universitas Negeri SurabayaIndonesia 10 works
- 10 University of Pembangunan Nasional Veteran Jawa TimurIndonesia 9 works
Who are the leading researchers in Consumer Packaging Perceptions and Trends?
The most-cited researchers publishing on Consumer Packaging Perceptions and Trends include Charles Spence, Wim Verbeke and A. Sanches‐Silva.
- 1 Charles Spence United Kingdom 1.4k citations
- 2 Wim Verbeke Belgium 1.1k citations
- 3 A. Sanches‐Silva Portugal 892 citations
- 4 Jong‐Whan Rhim South Korea 891 citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Consumer Packaging Perceptions and Trends research done?
The largest centres of Consumer Packaging Perceptions and Trends research in 2022–2025 are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Bogor (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Bogor and Bandung.
Largest cities, 2022–2025
Where it is the local speciality
- BogorID · 25.2 works7.6×
- BandungID · 53.5 works4.9×
Location quotient: how much more of its research is in Consumer Packaging Perceptions and Trends than the world average.
Where is the best place to study Consumer Packaging Perceptions and Trends?
Among universities, judged by research, Warsaw University of Life Sciences, Bandung Institute of Technology and Binus University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | Warsaw University of Life SciencesPoland | 59.6 | 9.4% | 26.6× | 9 | +6.4% |
| 2 | Bandung Institute of TechnologyIndonesia | 58.6 | 3.7% | 9.0× | 12 | +150.0% |
| 3 | Binus UniversityIndonesia | 55.1 | 3.4% | 13.3× | 14 | -63.3% |
| 4 | Telkom UniversityIndonesia | 55.0 | 6.5% | 9.8× | 10 | — |
| 5 | Universiti Teknologi MARAMalaysia | 51.9 | 7.9% | 7.0× | 11 | +31.3% |
| 6 | Jakarta State PolytechnicIndonesia | 49.3 | 3.1% | 19.5× | 11 | — |
| 7 | IPB UniversityIndonesia | 48.0 | 1.8% | 8.6× | 10 | +393.8% |
| 8 | Universitas Muhammadiyah SidoarjoIndonesia | 44.4 | 0.0% | 14.3× | 12 | — |
| 9 | Wuhan Textile UniversityChina | 43.7 | 4.9% | 28.5× | 9 | -100.0% |
| 10 | City University MalaysiaMalaysia | 42.6 | 0.0% | 103.1× | 8 | — |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is Consumer Packaging Perceptions and Trends research growing?
Output in 2018–2022 was 18% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Consumer Packaging Perceptions and Trends.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.